(PRWEB) April 20, 2005
While RSS usage is growing rapidly, most marketers still do not fully understand the full scope of the business opportunities it offers, ranging from end-user content delivery to improved search engine rankings and generating traffic from new traffic sources.
As opposed to most internet tools, RSS has the potential to power most of the internet marketing mix and can be used for a great variety of marketing purposes.
To demonstrate to marketers and companies exactly how RSS can help them improve their business results, the MarketingStudies.net brand just published a free report titled The Business Case for RSS.
- We published The Business Case for RSS report to help marketers understand that RSS is not only a tool to get their content delivered to end-users, but a tool they can use to power most of their internet marketing activities,Â« said Rok Hrastnik, the author of the report.
- We were really surprised to see the conclusions of one of the recent Jupiter Research reports on RSS, which clearly showed that marketers have a fundamentally flawed impression of RSS. In a way, this report serves as a counter initiative to clearly showcase what can be done with RSS.Â«
One of such miss-conceptions is the belief that RSS cannot be used for direct marketing, due to the lack of appropriate metrics, personalization and targeting. However, RSS does offer all of these features and many others needed by direct marketers.
There are many other examples on how RSS can be used in the report itself, with an emphasis on new content delivery and marketing opportunities that were not available prior to RSS. Podcasting, videocasting and appcasting are just a few of these.
Marketers, managers and reporters are urged to download the free report to expand their understanding of RSS and discover new internet marketing opportunities and possibilities.
The report can be obtained for free from this website: http://www.marketingstudies.net/rssbusinesscase/
For more information, please contact Rok Hrastnik at firstname.lastname@example.org or call him at +386 41 560 468.