Digital Camera Market Booms

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Online resource for photography tips, a web-based photography school and professionals on hand to give advice to digital enthusiasts

Most of the major technological breakthroughs in consumer electronics have been part of a larger breakthrough: converting analog information into digital information. The digital camera is one of the most remarkable instances of this shift.

While they may never replace film cameras, the market is growing by leaps and bounds. In the year 2000 digital cameras were the hottest item in consumer electronics and by the end of 2002 23 million U.S. households – nearly 20 percent – owned one. Sales are expected to increase by 13 percent in 2005 and the Photo Marketing Association International says 52% of households will own a digital camera by the end of 2005.

Samy Kamienowicz, who founded Samy's Camera in 1976 after working for his uncle's camera store for 18 years, has experienced this change first hand. When he opened his first store on Beverly Boulevard in Los Angeles, CA., Samy set out to become the ultimate resource for the professional and amateur photographer.

“My idea was to have a full-service store, carrying an extensive array of photographic equipment and supplies,” says Samy. The Samys Camera stores have long been recognized as one of the premiere resources for photographic equipment, expertise and photography tips in Southern California. Now this expertise is available online.

“Since most people are turning to the Internet to find information, we built a website to make these resources available to professional and amateur photographers everywhere,” says Samy.

The Samys website offers a Web Photography School with online photography classes that covers subjects from basic start up, lighting and capturing the perfect shot to shooting great portraiture.

The site also has a bulletin board where staff experts, other photographers and professionals, like Los Angeles based David McCullough, offer assistance to photographers wanting to upgrade their skills. McCullough has been shooting people, product, fashion and architecture for 14 years and has created a breathtaking gallery of fine art photographs. McCullough’s Photography Tips are a special feature of the Samys website.

“Photography has been a journey of exploration - not only of the world around me, but of the world within me,” says McCullough. “The online photo school, forums and bulletin board on this website are a great resource for photographers.”

The site also offers a wealth of information about how to choose a digital camera, accessories, lighting and computer components to ensure you have everything you need to capture those special images.

Media Contact:

Sally Falkow

626 744 5281

Samys Camera

431 S. Fairfax Ave.

Los Angeles, CA 90036

Tel: (323) 938-2420

Fax: (323) 937-2919


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Sally Falkow
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