Raleigh, NC (PRWEB) April 21, 2005
K. Hovnanian Homes' NewHome101 campaign brought the homebuilder five awards for Major Achievements in Marketing Excellence at the 2005 MAME Awards held April 1, 2005.
The substantially successful NewHome101 campaign has attained multiple awards from a number of industry related programs in the Triangle area. K. Hovnanian Homes has also received recognition from national and international levels, and has been acknowledged in several national publications its ingenuity.
"We are thrilled to have been recognized by such a prestigious committee," said Briggs Napier, Vice President of Sales and Marketing for K. Hovnanian Homes' Raleigh Division. "It stresses what makes this particular campaign a major accomplishment for our entire Triangle division."
The NewHome101 campaign was designed to make its audience aware of the townhomes offered by K. Hovnanian Homes in six different communities throughout the Triangle, and to drive the audience to the website, http://www.newhome101.com, in order to educate them about the ease and advantages of becoming a homeowner.
The campaign had the ability to educate and ultimately influence a discerning and financially apprehensive audience about one of the most difficult and monumental decisions in their lives. "It made the home buying process much less of a headache by taking the time to educate our clients about what it takes to become a homeowner," Napier added. "NewHome101 has given countless unhappy apartment dwellers the luxury of making a sensible investment, allowing them to discover the satisfaction and rewards of homeownership."
K. Hovnanian won five awards including the prestigious Best of the Best: Advertising, an award that encompasses all of the builder's marketing efforts, and an honor in which winners must be chosen based on the overall marketing campaign, not just one entry. K. Hovnanian Homes also won for Best Consumer Oriented Direct Mail Program, Best Company Ad for a Magazine, Best Radio Commercial and Best Ad Campaign for a Builder.
The MAME Awards, presented by the Triangle Sales and Marketing Council of the North Carolina Home Builders Association (NCHBA), honor the Major Achievements in Marketing Excellence. The event took place April 1, 2005 at the Embassy Suites in Cary, NC. MAME is the Triangle’s largest and most prestigious marketing awards competition in the building and real estate industries.
For more information about K. Hovnanian Homes in the Triangle, visit http://www.KHOV.com. For more information about NewHome101, call the K. Hovnanian Homes' Raleigh division at 919-462-0070 or visit http://www.newhome101.com.
Hovnanian Enterprises Inc., founded in 1959 by Kevork S. Hovnanian, Chairman, is headquartered in Red Bank, New Jersey. The company is one of the nation's largest homebuilders with operations in Arizona, California, Delaware, Florida, Illinois, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and West Virginia. The company's homes are marketed and sold under the trade names K. Hovnanian Homes, Goodman Homes, Matzel & Mumford, Diamond Homes, Westminster Homes, Forecast Homes, Parkside Homes, Brighton Homes, Parkwood Builders, Great Western Homes, Windward Homes, Cambridge Homes and Town & Country Homes. As the developer of K. Hovnanian's Four Seasons communities, the company is also one of the nation's largest builders of active adult homes.
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