(PRWEB) April 21, 2005
Re-known technical trainer and product specialist, Jim Johnson, sees a very busy year ahead. He is occupied by a large number of manufacturing companies hurt by the disparity between a successful product and the end-users' understanding of what it is.
Stated concisely, "When you have a customer that's trying to buy something that is complex, a confused mind will always say 'no'".
Jim also suggests that the provider will often have no idea that their potential customer is confused. Additionally, quantities of sales are hampered by the inability of the field technicians to fully utilize what was accepted by the purchaser.
The remedy? A unique, down-to-earth approach to training technicians that Jim is famous for. This method is derived from knowing precisely what's going through the minds of people out on the field.
Jim's recent collaboration with Sound and Fury Productions produced a DVD designed to re-awaken the "Smartester", a revolutionary HVAC and heating systems measuring device. The goal was to make a DVD that served two functions. First, a groundbreaking trainer that "boils it down" for everyone to use. Second, a sales tool that removes any confusion about the product. Currently, Supco is enjoying the successful fulfillment of both functions.
Supco's product manager, Joel Graham, relates his experience with the team, "The production of our product demonstration video went very smooth and the final product was of excellent quality. Our sales team went through the initial batch of copies in the first month, and technicians who viewed the video were highly motivated to purchase the SmartTester."
As more companies see this opportunity for their own product lines, Jim Johnson's year may just get busier.
For more information, see the following link: http://www.soundandfury.tv/Pages/Jim%20Johnson2.html
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