Ameredia to Join Agency Panel at the Asian American Advertising Conference

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Leading South Asian Advertising Agency will share insights and knowledge on marketing to Asian Indians

Ameredia, the leading full-service advertising agency specializing in marketing to South Asians and Asian Indians will be joining the prestigious Agency Panel at the 3AF’s Annual Conference “The Growing Power of Asian Indian America” being held in San Jose, California on Friday, Apr 22, 2005.

The conference is being organized by Asian American Advertising Federation, a national trade organization for Asian American Advertising, Marketing and Communications professionals and is sponsored by Wells Fargo and EchoStar Communications Group.

Ameredia will be joined by other leading Asian American agencies like A Partnership, IW Group, DAE Advertising and AAAZA to discuss the growing potential of the Asian Indian market and the opportunities presented by this fast growing community. Ameredia will be represented by Pawan Mehra, President who will join the distinguished panel of Asian Indian market experts to share insights into the most dynamic of all Asian groups. “The growing importance of India in the Asia region is being reflected well by higher growth patterns experienced by this affluent community in the US market” said Pawan.

Ameredia has executed various successful campaigns in the South Asian market including those for Citibank, ICICI Bank, Xoom, Cash2India, Wharton Business School, Strategic Research Institute, TiE (The Indus Entrepreneurs) and Kaplan. The firm also partners with mainstream advertising agencies and marketing communications firms like Renegade, MindShare and New California Media to consult on strategic positioning, branding, designing and tactical execution of grassroots marketing and media placements.

The nation’s leading Asian Indian Advertising Agency provides fully integrated media, marketing and communications services to manage the entire spectrum of campaigns from planning to execution, tracking and analysis. All campaigns are customized to specific client requirements with emphasis on cultural sensitivity and language translations to appeal to various Asian American, South Asian and Asian Indian groups.

The Asian Indian market has experienced the largest growth among all Asian groups from 1990-2000. The community has the highest Bachelors degree holders at 64%, highest participation in labor force at 79%, highest employment in management, professional and related occupations at 60% (also comprising the highest H1B Visa applicants and the highest percentage of technology workers), highest median earnings for men at $51,904 and second highest median earnings for women at $35,173, highest annual median household incomes at $71,000 and highest ownership of motels in the nation at 55%, among others. Besides, 90% of Asian Indians reside in key metropolitan areas contributing actively to the growth and dynamism of those regions and the nation.

The conference will provide the participants a chance to discuss the challenges and opportunities presented by the Asian Indian market. The language, media and communication preferences differ widely within different cultural groups in this community.

This rising potential of the Asian Indian market and the challenges and opportunities presented to multicultural marketers will be the focus of discussions during this half-day conference. Key Asian Indian focused agencies, publishers, advertisers and associations will share their experiences on targeting this segment. The segment’s language, media and communication preferences will also be brought forward during the many discussions. Ameredia will take the lead in agency panel by informing and educating the audience about this fast growing ethnic segment of the US population.

For more information on the conference visit 3AF website at

Améredia is a full-service advertising agency delivering superior multicultural marketing solutions for targeting Asian Americans. The agency delivers effective multicultural campaigns that enable clients to develop market leadership and brand equity with the fastest growing ethnic group in the nation. It provides strategic and tactical marketing services to capture mind share and market share with this dynamic ethnic community.

Contact Information

Sam Jhans


1 Saint Francis Pl, #1203

San Francisco CA 94107

Tel: 415.618.0212

Fax: 415.449.3411


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