Multi-sourcing Internet Leads Big Dividends for PDL’s Loan Clients - Delaware PDL Marketing Out-producing Competitors Three to One

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America's top payday-loan lead-generation firm is in the news again. This time by out-producing competitors three-to-one in lead generation for payday loan clients. Based on extensive phone surveys conducted with marketing managers at some of the nationÂ?s largest payday loan providers, PDL Marketing, LLC was shown to deliver three times the number of qualified leads to their clients as nearest loan-application outsourcer.

Executives at PDL attribute much of the company’s success to their proprietary Internet lead-generating algorithms. The company believes that by hiring some of the nation’s sharpest web programmers they are able to stay one step ahead of other marketing firms.

It all adds up to acquiring a better understanding what is driving the latest search and directory-listing trends across the World Wide Web. In short, PDL better-positions client sites and combs the Internet for fresh payday loan leads each and every week.

And, as new search standards are introduced into the market, PDL programmers constantly adjust the firm’s lead optimization modeling techniques. The results speak for themselves. The firm has managed to keep their lead generation trends moving upward, despite the increasingly complex Internet marketing landscape.

According to PDL President Tom Becks, “We hire the best and the brightest, and then we set them loose on the search marketing world. These guys do nothing but eat, sleep and drink lead generation for our clients. Here’s how we all see it at PDL: when we create new payday loan success for our clients, we succeed, too, big time.

“Plus, all we do is Internet marketing in this payday loan arena,” continued Becks. “We can dedicate all our resources to staying ahead of a hard-charging learning curve in Internet marketing. Our clients long ago realized it simply doesn’t pay for them to try to duplicate what we can provide. They stick to their core business of making payday loans. And we provide them next week’s crop of new payday loan applications.”

Lenders who are utilizing PDL Marketing’s lead generation services have seen dramatic increases in their loan volumes while dramatically reducing their total marketing budgets, largely by eliminating so called “conventional” Internet marketing techniques.

PDL utilizes a mixture of PPC, SEO and other internet marketing strategies to encapsulate search movement within the market and then hone-in on putting their clients directly in front of payday loan searches. Thanks to these techniques, PDL is regularly documenting in excess of 15,000 payday loan leads each day for it’s clients.

Becks likes to think that the real key to their success is the firm’s never-say-never attitude. "It's simple. We work harder", he says. "We’ve got our people working our models seven days a week, 24 hours a day. No joke. It ensures a constant stream of only the highest quality leads are delivered to our network of happy customers.”

Based on recent results reported by their clientele, it’s a system that’s working very well, indeed.

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