Administrative Professionals Receptive to Superhero Recognition According to a Quill Survey

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America is celebrating Administrative Professional Week this month (April 24-30). More than one half (52%) of AmericaÂ?s hard- working secretaries and administrative assistants expect to be thanked or recognized, according to a survey by Quill Corp., a leading provider of office supplies, furniture and technology products. - Gift Certificates Most Preferred Thank-You For Those in Roles of Superhero Scope

More than one half (52%) of America’s hard-working secretaries and administrative assistants expect to be thanked or recognized during Administrative Professionals Week (April 24 - 30), according to a survey by Quill Corp., a leading provider of office supplies, furniture and technology products.

Unlike years past, being treated to a meal out is one of the least expected forms of recognition (18.9%) Today, administrative professionals look to receive a gift certificate or gift for the home or office (61.3%) for what some could call their superhero role in the office.

The Quill survey also asked those polled whether they feel appreciated by their office colleagues. An overwhelming number of administrative professionals (70.7%) say they do feel appreciated for their work. As for how many respondents are aware of Administrative Professionals Week, more than half know the week is approaching.

“The results of the Quill survey show that administrative professionals do feel their work is well respected by bosses and co-workers,” says Larry Morse, Quill president. “The four million secretaries and administrative professionals working in the United States are the unsung heroes of the workforce – without them, most offices would grind to a halt. These dedicated professionals make up over 75 percent of Quill’s customers. We conducted this survey to better understand their perspective and make sure we are constantly in tune with their needs.”

To characterize the scope of their responsibilities, Quill also asked respondents what character from the thrilling superhero movie; “The Incredibles” best describes their daily role. A majority (58.5%) compared their role to Helen Parr (Elastigirl), who is ultra-flexible; a multi-tasker with incredible stretching power. Others (14.1%) compared themselves to Lucius Best (Frozone), who is cool under pressure and a friend and mentor to all.

Complete survey results are available at http://www.adminday.com/Survey-Release.htm.

The survey was conducted by Quill in March 2005. Over 770 secretaries and administrative professionals responded. For more information about the Quill Administrative Professionals Week Survey, contact Quill’s media relation’s representative Londa Della at 847/876-3143, or email londa.della@quill.com.

In further recognition of all customers, Quill is offering the chance for people to reward themselves by entering the “You’re Incredible Sweepstakes”. Two Grand Prize winners will receives a dream vacation for four to Walt Disney World ® in Orlando, Florida. Six first-place winners will receive an Antwerp Diamond (USA) Circle Pendant necklace, while 60 second-place winners will receive an Aromatherapy Collection from Bath & BodyWorks, and 50 third-prize winners will receive special tins of Mrs. Fields cookie nibblers. Other great ways Quill is saying thanks is by offering free gifts such as “The Incredibles” movie DVD (through April 22), “The Incredibles” popcorn tin, collectible clock and more. In addition, during the month of April, customers can receive a free copy of the book, The Really Useful Guide to Working Smarter, Not Harder, a great read that provides no-nonsense tips for today’s marketplace. Log on to http://www.quill.com, or thumb through Quill’s April catalog for details.

About Quill

Founded in 1956 and headquartered in Lincolnshire, IL, Quill Corporation is the nation’s premier business-to-business direct marketer of office products, furniture and technology supplies. Quill maintains 11 regional distribution centers, located strategically throughout the U.S. to facilitate next-day order delivery. Renowned for its outstanding customer service, Quill services customers through direct marketing, telemarketing, outside sales, and online at Quill.com. Quill.com offers 24-hour-a-day access to over 50,000 business essentials. Begun in 1996, Quill.com was one of the first successful online launches in the office products industry, and is consistently ranked as one of the best online merchants by Bizrate.com. Quill Corporation has been a wholly owned subsidiary of Staples, Inc., since 1998.

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Ken Gaebler
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