Webinar Scheduled to Address Emerging Customer Education Market

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TrainingOutsourcing.com, in partnership with Productivity Point International, presents a free Webinar focusing on recent research results as well as practical applications and best practices in Customer Education initiatives.

Customer Education, emerging as the largest and fastest growing segment in the training industry today, will be the topic of a live Webinar – available to training professionals worldwide – on May 26, 2005 at 2:00 pm, EDT.

Doug Harward, Founder and CEO of TrainingOutsourcing.com and Scott Kingsley, Vice President of Business Development for Productivity Point International, will discuss research findings indicating that Customer Education initiatives positively impact customer retention and satisfaction. Additionally, they will focus on how to implement the five leading strategies for increasing direct and indirect revenue streams from Customer Education.

The need for this type of educational experience has been established based on a recent study by The Exceleration Group (TEG), a North Carolina based learning management consulting firm. According to TEG, 58 percent of corporate training spend is directed to customer education, compared to 42 percent of the market for employee learning. “It’s the best kept secret in the business that more training dollars are spent on customers than employees,” states Doug Harward, Founder and CEO of TrainingOutsourcing.com. “Because customer training is controlled by various organizations within the enterprise, it’s not often recognized as either revenue or cost for learning. Typically, it’s the Chief Marketing Officer, Product Manager, Top Business Line Executive, or other high-level corporate manager, not the Chief Learning Officer, who is responsible for Customer Education”.

“Corporations are clamoring to service this growing and profitable trend,” explains Scott Hornstein of Hornstein Associates, upon completion of Voice of Customer (VOC) Depth Research for Productivity Point International. “It is an area of critical importance to many corporations, but oddly enough, an area that needs defining and refining.”

“As a result of current research and our considerable experience in the Customer Education arena, we believe this Webinar to be a timely and valuable resource, addressing many of the issues corporations face today when contemplating, implementing or maintaining Customer Education initiatives,” said Scott Kingsley, Vice President of Business Development for Productivity Point. “We are excited to partner with TrainingOutsourcing.com and bring this topic to the forefront.”

For full details or to RSVP for the Webinar, visit http://www.trainingoutsourcing.com/Catalog_Events.asp

About Productivity Point International

Productivity Point creates learning solutions to help businesses and government reach and teach their internal and external customers. Our services and solutions include: ILT, VILT, eLearning and Blended Learning, Custom Training Solutions, Learning Outsourcing, Migration Training and Customer Education. As one of the largest providers of certified and custom training in North America and Europe, Productivity Point has trained millions of IT and business professionals. Our client base consists of leading companies in the healthcare/pharmaceutical, energy, financial, manufacturing, education and technology industries as well as government entities. To learn more, visit our Web site at http://www.propoint.com.

About TrainingOutsourcing.com

TrainingOutscourcing.com is a North Carolina based limited liability corporation. It is a web-based knowledge community dedicated to the training outsourcing industry and focusing on bringing corporate executives and training suppliers together to facilitate mutually beneficial outsourcing partnerships. Additional information on TrainingOutsourcing.com can be found at http://www.trainingoutsourcing.com.


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Jennifer Shukla
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