Viewpoint Creative Develops Promotional Campaign for Court TV's "Impossible Heist"

Viewpoint Creative recently completed the promotional campaign for Court TVs new series Impossible Heist" --- a reality series where teams of experts race to pull off complex burglaries based on real crimes.

Boston, MA; Los Angeles, CA (PRWEB) April 23, 2005 -- Viewpoint Creative recently completed the promotional campaign for Court TVs new series Impossible Heist" --- a reality series where teams of experts race to pull off complex burglaries based on real crimes.

Court TV wanted a Big" look for this campaign that also incorporated a sense of fun," explained Viewpoint Creative Senior Art Director, Lee Wolfort. They wanted to emphasize that this is not just another reality TV show. Each team member is an expert in their field; rock climbers, safe crackers, computer specialists, strategists etc. Therefore, our goal was to emphasize the strategy involved in pulling off these heists."

Drawing inspiration from the obstacles faced by the team members of Impossible Heist" -- rappelling down 100 ft walls, going over lions dens and maneuvering through labyrinths of laser alarms -- Viewpoint Creative Designer, Matt Silbert, created a 3D silhouette of a man rappelling down the face of the logo to create the hero logo animation. The creative team also assembled a package of series i.d.s, lower third animations, bugs and countdown spots to generate excitement for the Impossible Heists" premiere.

Viewpoint Creative is an award-winning creative services firm providing clients with an exceptional range of advertising and design solutions to promote their brands. From concept to completion, Viewpoint Creative delivers extensive national and international experience in television, print and radio production. Clients include Court TV, Cinemax, Showtime, HBO, Discovery Networks, ESPN, Travel Channel, DIRECTV, FX, SciFi Channel, PBS, and AETN International®.

For more information about Viewpoint Creative and it's services contact Amy Coblenz at 781/449-5858.
        
Client:
Court TV
                  
Agency:
Viewpoint Creative, Boston/Los Angeles

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