Internet Marketing Author Uses Internet to Beat Harry Potter

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Joe Vitale's "Attractor Factor" outsells Harry Potter as #1 bestseller twice in two weeks.

I guess you could say I simply used the ideas in my own book to become a bestseller

Internet marketing author Joe Vitale is flying around the room on his own broom. His latest book, "The Attractor Factor: 5 Easy Steps for Creating Wealth (or anything else) from the Inside Out" (Wiley, $29.95), just became a #1 bestseller at Barnes and Noble online for the second time in two weeks.

"I'm as stunned as anyone," said Vitale, 51, an Internet marketing guru who has used his computer to go head to head against the media empire behind Harry Potter.

"I guess you could say I simply used the ideas in my own book to become a bestseller," Vitale explains, referring to the five steps in his book, designed to help people "attract" anything they can imagine.

But that's not all the innovative marketer did. Vitale's book hit #1 on April 6th at Barnes and Noble online and then again this morning, April 21st. His marketing method has been grassroots and inexpensive:

  • First: He made an offer few could refuse. Go to to view a list of 23 bonuses -- "ethical bribes," Vitale calls them -- for anyone who buys his book today. This encourages sales in one day. Many people are buying hundreds

of copies to support the author.

  • Second: He has used allies to win the war. Vitale contacted owners of large lists and asked them to do a mailing for him. Most agreed, knowing it would be good publicity for them to be involved in Vitale's one-man underground campaign to sell books.
  • Third: Friends of his posted a creative auction on EBay to sell two million books in one week. Whether he does it or not will have to be seen. See the listing at

"I'm one guy and a computer going up against a fictional character with a media empire behind him," said Vitale. "Everyone said I didn't stand a chance. But look – I beat Harry Potter twice now. Anyone can do the impossible – with a strategy and real magic."

For more information about internet marketing author Joe Vitale and "Attractor Factor," visit


Stacey Miller


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