The Merchandising Company and Pixel Bridge Launch New ECommerce Platform

The Merchandising Company (TMC"), a leading music merchandising company, recently implemented a new Web application to promote its licensees products online. TMC partnered with Pixel Bridge Inc., a Boston-based Web development firm, to design and build the completely customized and easy-to-manage ecommerce platform.

LONG BEACH, CA (PRWEB) April 23, 2005 -- The Merchandising Company (TMC"), a leading music merchandising company, recently implemented a new Web application to promote its licensees products online. TMC partnered with Pixel Bridge Inc., a Boston-based Web development firm, to design and build the completely customized and easy-to-manage ecommerce platform.

In early 2005 TMC executives determined the time was right to begin offering licensed products from its client roster directly to consumers over the Internet. After evaluating solutions available in the general marketplace, TMC decided it needed its own, unique Web-based system.

Two underlying business problems supported the need for a custom system: 1) licensees required the ability to offer their own customized websites built on the TMC ecommerce engine, and 2) TMC needed to clearly differentiate from the competition and offer licensees a valuable, unique service. The system - Powered by Merchco Online" - satisfied both needs.

To develop the platform, TMC executives provided high-level system requirements and then took a mostly hands-off approach to the project. We needed an Internet partner to get this project done fast and with little support from our organization," says Patrick Mahoney, President of TMC. Pixel Bridge quickly developed an understanding of our business requirements and then made the project happen -- on-time and on-budget."

The new system now allows TMC to get new clients up-and-running online almost immediately after signing them -- a powerful competitive differentiator. In less than a day, TMC staffers are able to launch" a complete new ecommerce site that is specifically tailored to the needs of each client. And because non-technical employees can manage the content of each site through one consolidated administrative interface, ongoing support costs are minimized.

The Merchandising Company is an up-and-comer that is taking on much larger competition," says Scott Stephens, President of Pixel Bridge. The 'Powered by Merchco Online system is one way the company is using creative business ideas to differentiate from the pack."

About Pixel Bridge Inc.
Pixel Bridge Inc designs and builds Web-based business tools that help clients improve marketing, sales, and operations. The firm seamlessly blends strategy, technology, and creative expertise to deliver highly effective Internet solutions. Headquartered in Boston, Pixel Bridge provides solutions to small and mid-sized organizations such as Mac-Gray Corporation, Ecko Unlimited, and the Massachusetts Biotechnology Council, as well as business units of Fortune 1000 companies, including Comcast (Nasdaq: CMCSA) and ITW (NYSE: ITW). For more information contact Pixel Bridge at 617-542-5587 or visit www.pixelbridge.com.

About The Merchandising Company (TMC)
TMC is a music merchandising company that manages the sale of everything from CDs to t-shirts for its growing roster of bands across varied musical genres. Current licensees include Otis Redding, Rush, Public Enemy, and the Vandals. Today, TMC serves the needs of 100 licensed clients and ships wholesale products to 4000 retail locations throughout North America and the world. For more information contact TMC at 562-989-3688 or visit www.merch-co.com.

Contacts
Pixel Bridge
Andrea Deck
Tel: 617- 542-5587
adeck@pixelbridge.com

The Merchandising Company
Patrick Mahoney
Tel: 562-989-3688
patrick@merch-co.com

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