Simply Audiobooks Challenges Busy North Americans to Read a Book for World Book and Copyright Day

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Technology offers multiple options for accessing literature - Calling on book lovers of all ages to return to reading by exploring alternative ways to access literature, Simply Audiobooks promotes UNESCO's World Book and Copyright Day.

In celebration of UNESCO's World Book and Copyright Day, Simply Audiobooks challenged North Americans today to find creative ways to bring reading back into their busy lives.

According to a recent survey conducted by the American National Endowment for the Arts (NEA), less than half of American adults currently read literature, a number that has been in steady decline for the past 20 years. The study, entitled Reading at Risk, suggests that literature now competes with a variety of electronic media and that the presence and availability of these alternatives are drawing Americans away from reading.

“At a time when traditional reading must compete with more convenient and attractive entertainment options, the onus is on the book lover to explore alternative reading formats to complement his or her lifestyle,” said Sean Neville, CEO of Simply Audiobooks. “Everything from downloadable e-books to audio books on MP3 CD is now available and this kind of choice is actually good news for the modern day book lover.”

One of the media formats actually increasing access to literature is the audio book. The ease and convenience of audio books is driving a current phase of enormous growth in the $2-billion industry, with sales increasing 14 per cent per year. The Audio Publishers Association reported roughly one in five American households listened to an audio book within the last year.

A symbolic day for world literature, April 23 was chosen by UNESCO in 1995 to recognize the cultural and educational importance of books and their authors. World Book and Copyright Day encourages people of all ages to discover the pleasure of reading and honor the contributions of writers around the globe.

About Simply Audiobooks

Simply Audiobooks is the largest online provider of CD audio book rentals serving North America. Launched in 2003, the company was the first to offer an unlimited rental model for audio books, with free direct-to-door delivery and no late fees. Simply Audiobooks stocks thousands of titles in multiple genres, including fiction, non-fiction, business, spiritual, classic and children's literature. With offices in Toronto, Buffalo and Las Vegas, Simply Audiobooks is the only audio book rental provider to service the United States and Canada.

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Alyson Fernandes