Free "Understanding Search Marketing Seminar" in Hawaii

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Search Engine Marketing Expert to show why Search is Essential for Hawaii Businesses

On Tuesday, April 26 from 2 pm until 3:30PM, search engine marketing expert Grant Crowell – – will lead a free seminar what every business needs to know about search engine marketing and how they can best use it to achieve their business goals.

The seminar, part of the Search Engine Marketing Road Show, will take place at Remington College Downtown Honolulu Campus, at 1111 Bishop Street. Participants may register for the Roadshow online at, by e-mail at, or by phone at 800-841-1354 x801 or 847-638-3038.

Why should I attend the Hawaii search marketing seminar?

Search engine marketing is the latest buzzword among businesses, and for good reason. Almost three out of four — or nearly 75% of US Internet users have utilized a search engine to find information, products or services online. Additionally, the more well-off an Internet user, the more likely they are to do product information research via search engines.

Clearly, search is growing in importance, especially when you consider that the figures above don't even consider the growing popularity of local search. The number of people using the Internet to find goods and services in their area is expected to account for 66% of US Revenues by 2009. Analysts The Kelsey Group also projects that digital directional advertising targeting the local market is ripe for growth over the next four years.

Participants in this session will receive a good introduction to Search Engine Marketing, including:

• What is Search Engine Marketing (SEM) and why it is important to your business

• How SEM is different in Hawaii than in the continental US

• The differences between free and paid search

• New specialty searches: shopping, local, news, and more

• The secrets behind how search engines *really* rank web sites

• The top five costly mistakes people make when marketing their web site

About the Speaker

Speaker Grant Crowell, 34, is CEO and founder of Grantastic Designs. He has strong cultural and familial ties to Hawaii. Born and raised in Honolulu, Grant is a graduate of of Kalani High and the University of Hawaii-Manoa. His local background includes working for U. of Hawaii's CBA College Relations Office, serving as editorial columnist and cartoonist for the the UH Newspaper Ka Leo O Hawaii, and as a talk show host for KWAI 1080 radio.

This will be Grant' 2nd speaking event in Hawaii on Search Engine Marketing. His first speaking event took place last September for the College of Business at University of Hawaii – Manoa.

This session will be followed by two larger SEM Roadshow sessions at the Manoa Innovation Center, happening on April 28th and 30th. Roadshow sponsors include PR Web™ and Hawaii's High Technology Development Corporation.

About Grantastic Designs

Originally founded in 1992 in Honolulu, Hawaii and with headquarters now in Chicago, Grantastic Designs offers marketing, design and search related services to clients ranging from start-up businesses to Fortune 500 organizations. Grantastic principals are renowned authors within the search engine industry. Grantastic principals have been featured in USA Today, PC World, Entrepreneur Magazine, Business 2.0, Crain's ChicagoBusiness, Internet Retailer, and Inc. magazine, among other publications. Some of their clients include Reader’s Digest, Thomson Financial, HSBC, Wiley & Sons Publishing, Microsoft, America Online, and Inktomi. Visit them online at

About PR WEB™

Founded in 1997 by David McInnis as a free newswire, PR Web™ has since become one of the largest press release distribution engines on the Internet, specializing in prominently placing releases for small and medium-sized companies in news search engines such as Yahoo News, Google News and MSN News. PR Web™ is the only newswire service to guarantee inclusion of press releases in major search engines. In addition to news release distribution, PR Web™ has expanded to include eMediaWire for journalists and PRWebDirect, a service bureau offering premium search engine optimization and press release writing services. Through eMediawire, PR Web™ employs targeted e-mail distribution to some 100,000 media outlets and industry analysts. Visit PR Web™ online at

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