Little Fingers, Little Toes...Taking Big Ideas to the National Stationery Show in New York City

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A birth announcement company born of love, dedication and hard work by founder and designer, Wendy Perry goes retail.

Little Fingers Little's a name that paints a vivid and heartwarming picture of the adorable birth announcements it creates...a company born of love, dedication and hard work by founder and designer, Wendy Perry. It started with Perry's dream of taking her interest in art and developing a small business creating unique, custom birth announcements. Only 2 years old, Wendy’s business has evolved from the original Internet operation she handled entirely herself, to a rapidly expanding operation with a full-time employee and a creative partnership with a professional artist with whom Wendy has created a product line featuring his work, which are now available to retailers nationwide.

"Creating unique, custom photo birth announcements, baby shower invitations, and thank you cards are not just a job, it's a passion!" says Perry of her original designs. "And we're so excited about our new line featuring the art of Murfreesboro artist, Norris Hall! He creates some wonderfully whimsical characters and we're just thrilled to be able to offer them on our many products. It's especially rewarding for me to work with Norris," she notes, “our mothers are friends, and I've admired his work from the first time I saw it back when I was in high school during the 80's. Now to have the use of those characters for my own line of's just an amazing honor and quite a coincidence that things have come together this way!"

Little Fingers Little Toes ( most recent line, Fabulous Fringe Frenzy announcements and thank you cards, will be offered to retailers for the first time at the National Stationery Show in New York City, May 15-18. Perry has it entered her new line in the New Product Display and eagerly awaits the reaction of buyers. Reluctant to give her surprise away, Perry enthusiastically says, "We think they'll go over well, and soon customers will be able to find them on sale in stores everywhere. They won’t be sold on our own web site, as this line is being distributed only through specialty and card stores. Frogs and Fairy Tales here in Murfreesboro, will debut them locally after the show.”

That's not the only good news for Little Fingers Little Toes. Perry is truly a creative force to be dealt with in her right, as her ideas seem to have no end, and word of her ingenious designs has grown by leaps and bounds. “We have a line of birth announcements called “First Memory,” that sell really well. They’re a scrap-booking style of birth announcement. When I first introduced them about a year ago they were other company carried cards like these, although I think a few may have something similar now. But in this past year, it's become our top selling line.” she says, “It's very gratifying to have created something so many people love.”

Perry is just full of little surprises for her customers, not the least of which is the level of customer service Little Fingers Little Toes offers. “I see the company rapidly growing, with all the business matters handled entirely by staff; so I can concentrate solely on designing cards. There is one thing that isn’t negotiable - I believe in offering the personal touch and excellent customer service. I think this is what has helped us succeed to this point...I will continue to offer top quality service no matter how large the company becomes. It's hard enough for a mother with a new baby to get everything done and basically completely re-organize the life she now has. Getting special birth announcements shouldn't also be hard. Anything we can do to make things simple for her, we will. I have even given colic advice to a weeping mother I had called, in reference to her photo birth announcement, only to end up lending an ear. I was glad I was there to help,” Perry remembers, “and that I was there for her to talk to when she really needed it. So the personal aspect is very important.”

Very important indeed...Little Fingers Little Toes...a little business with a lot of heart. Now that's something you don’t see every day!


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