Broadata Communications, Inc. Increases Sales Force Due to 30% Growth in 2004

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BCI announces that it has appointed Jim Banda as West Coast Account Manager. Due to its 30% growth in fiscal year 2004, BCI has increased its internal sales force to support and continue to build its external nation-wide dealer and reseller channels.

Broadata Communications, Inc. (BCI) announces that it has appointed Jim Banda as West Coast Account Manager. Due to its 30% growth in fiscal year 2004, BCI has swiftly responded by increasing its internal sales force to support and continue to build its external nation-wide dealer and reseller channels. Jim will be based in Torrance, California, joining Don Hosmer, National Sales Manager, and Jason Chian, International Sales Manager, who have both been with Broadata since its inception. Jim will be responsible for both business development and account management in California, Arizona, Nevada, Washington, Oregon and Hawaii. In addition to corporate sales initiatives, Jim will leverage local relationships to build business partnerships, joint ventures, and strategic alliances to further grow BCI’s West Coast business.

“Given Jim’s experience in establishing strategic sales and partnership programs, we are looking to him to increase our presence on the West Coast,” said Freddie Lin, President and CEO. “The addition of Jim to our team allows us the opportunity to enhance our sales and partner presence in North America.” Jim Banda added, “I pride myself on customer service and delivering on what I have promised.”

Broadata Communications, Inc. (BCI) develops, manufactures, and markets leading edge, fiber optic, multimedia communication products. The company’s patented products include audio, video, and data delivery over optical fiber for advanced multimedia, broadcast, and network transmission applications. BCI’s multimedia platforms enable end-users to implement multiple applications, conventionally requiring multiple optical transceivers and fiber links over a unified platform, needing only a single optical link. For more information visit the BCI Web site at http://www.broadatacom.com or call 800-214-0222.

Contact Information:

Cristina Spence, Director of Business Administration

Broadata Communications, Inc.

310-530-1416, Ext 240

800-214-0222

http://www.broadatacom.com

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Cristina Spence