Are Search Engine Experts Stuck In 1997?

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Most search engine optimization experts (SEOs) agree that the use of dynamically generated pages are a sure way to keep your website from being indexed by the search engines. While this was true a number of years ago, todayÂ?s top search engines (e.g: Google, Yahoo) have made the necessary adjustments to do business in the new millennium. Yet, search engine gurus still choose to misguide entrepreneurs causing unnecessary confusion and the waste of often-precious resources.

According to most, and sometimes, very prominent search engine experts, the use of dynamically generated web pages will be ignored by the search engines, thus keeping them from ever appearing in the search results.

While there are a number of ways to dynamically generate a page, generally speaking these are web pages that contain a question mark in the URL. This indicates that when the user clicked on a link to get to that given page, a program on the server collected the information from a database to form what appears on the user’s screen. According to the theory, search engines avoid these pages altogether.

While this was probably true years ago, there seems to be an awful lot of evidence that search engines have caught up with the demand and support the most popular scripting languages utilized by developers today.

One example could be our very own project that was launched not quite two months ago. (http://www.MorganArticleArchive.com) This was the first time that a more progressive solution was called for due to its size. It contains 4000+ articles on 20 different subjects. Hand coding it in plain HTML would have been a nightmare, not to mention ongoing maintenance. It uses Perl as the server-side scripting language, and a simple text-based database. We only have a handful of links pointing to it at this point, but Google already indexed 558 pages. (To see for yourself, go to Google.com and type ‘site:morganarticlearchive.com’ in the search area.)

A better example would be http://www.Moono.com - a celebrity gossip and entertainment news site, which belongs to a good friend of mine. It had started out as purely dynamically generated website (ColdFusion & MySQL), that he later on converted in such a way that it appears to be static HTML while still being very much dynamic. While it was OK to do that “just to be on the safe side,” it hasn’t produced much in terms of benefits. Google had close to 40,000 his pages indexed before, and it is the same now.

On the other hand Moono’s sister site http://www.Rev108.com, that has the same theme and much of the same content only smaller, is one hundred percent dynamic. Google indexed about 17,000 of its pages, which is pretty much all of it. The same holds true for Yahoo as well.

It is clear that dynamically generated pages are no longer the issue they used to be. This piece of misinformation has caused entrepreneurs a lot of anxiety, and wasted their time and money. One can only hope that eventually the so-called gurus will also start living in the twenty-first century.

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Kornel Doszpoly

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