Exotic Petroleum-Free Instant Light Natural Coconut Brick Charcoal to Fire up America’s Grills

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Believed to be the first quick-light charcoal of its kind in the world, Philippine-made natural coconut KingsGrill Quik-Lite Premium Brick Charcoal has recently earned a US patent pending in addition to its Philippine patent pending and other patent applications. Most remarkable is KingsGrill’s exotic design, the absence of mineral coal, scrap wood and fillers in its composition, petroleum-free quick lighting characteristics and smoke-free combustion. Four pieces of charcoal bricks are all it takes to cook about 4 to 6 pounds of barbecue as it continuously burns for up to 1½ hours. Complete ignition of the charcoal bricks is achieved in under 2 minutes and is ready for cooking in under 4 minutes.

Filgenuity LLC announced today its launch of the KingsGrill Quik-Lite Premium Brick Charcoal into the US market. Believed to be the first quick-light charcoal of its kind in the world, Philippine-made KingsGrill has recently earned a US patent pending in addition to its Philippine patent pending and other patent applications. Most remarkable is KingsGrill’s exotic design, the absence of mineral coal, scrap wood and fillers in its composition, petroleum-free quick lighting characteristics and smoke-free combustion. Unlike petroleum-soaked charcoal that is prone to flare-ups upon lighting, ignition in the KingsGrill occurs in the form of glowing embers racing across the top surface. Eco-friendly KingsGrill is organic and biodegradable, the box recyclable and the food-grade plastic protective wrap is likewise biodegradable. Four pieces of charcoal bricks are all it takes to cook about 4 to 6 pounds of barbecue as it continuously burns for up to 1½ hours. Complete ignition of the charcoal bricks is achieved in under 2 minutes and is ready for cooking in under 4 minutes.

Made from natural coconut shells and engineered for efficient combustion and even heat distribution, KingsGrill promises to put the sizzle into America’s barbecue without the mess, hassle and long wait normally associated with charcoal grilling. “If you want real barbecue flavor, you have to go with charcoal. Propane gas is easy, but it’s a fossil fuel and is most likely carcinogenic, and it leaves an aftertaste. But using charcoal is too much of a hassle. It takes 15 to 20 minutes just to get the coals ready for cooking. And the mess...”, declared Filipino inventor Conrado Contreras, an avowed barbecue aficionado and president of CMC Ventures, Inc., manufacturer of KingsGrill. “I wasn’t too fond of briquets either; who knows what junk goes into those little black pillows. Our local coconut shell is probably the best charcoal for grilling but it was as much of a hassle as the other charcoals I’ve tried. There had to be a way of making a better charcoal, and by the grace of God, I found it. ” Carbonized coconut shells, a by-product of the Philippines’ world-leading copra industry, is a Filipino charcoal staple used not only for grilling but also as a clean heat source for ironing and cooking because of its high heat and outstanding long-burning qualities. With his experience as a former engineer for the Philippine National Oil Company and a dose of Filipino ingenuity, Contreras crafted his coconut charcoal bricks and added a formula he simply calls an “oxidant”, giving the charcoal its amazing quick lighting characteristics, thus eliminating the need for hazardous lighter fluid.

“Before I discovered KingsGrill, I thought charcoal was just charcoal”, said Rick SantaMaria, managing director of Filgenuity LLC, KingsGrill’s exclusive US distributor. “This quick-light charcoal is just super. You light it up, and you’re ready to cook in a couple of minutes. This is arguably the easiest, most convenient and hassle-free charcoal you can barbecue with. It’s a winner”, proclaimed SantaMaria. “Ever since we brought this stuff in, my family hardly eats fried foods anymore. The convenience of KingsGrill motivated us to fire up the grill instead. Now, we’re eating healthier and it’s economical, too.” According to SantaMaria, KingsGrill is among the first of several Filipino innovations Filgenuity intends to help develop and bring into the world’s largest economic stage. “ We are delighted that Mr. Contreras recognizes our company’s vision and accorded us the privilege of marketing this product in the US. It’s just charcoal and some people will scoff at that, but for Filgenuity it is a manifestation of our goals,” said SantaMaria. “Our company aims to develop, promote and market products borne of Filipino ingenuity, creativity and craftsmanship in order to encourage and support the growth of local entrepreneurship and industry”, said Romy Miranda, CEO of Filgenuity Inc. in Manila. “CMC Ventures has hired more employees to fulfill the increasing international demand for our charcoal. We’re proud of the fact that Filgenuity played a small part in the creation of those jobs.” Added SantaMaria, “And don’t forget the local service providers and material suppliers who are benefiting from this as well. It’s amazing to think that a simple coconut charcoal brick can create this economic domino effect.” Other applications of the KingsGrill charcoal formula such as fire logs, slow cookers, hand warmers and camping heaters are also under development. Meanwhile, another Contreras invention is already on its way: the KingsMini portable folding “pocket” grill designed to be a perfect fit for a 4-pack of KingsGrill brick charcoal.

A box of 8 KingsGrill bricks, whose cooking performance is about equal or better than 8 to 10 pounds of regular briquets, is projected to retail between $3.99 and $4.99. The KingsMini pocket grill is projected to retail at around $5.99. Natural coconut KingsGrill Quik-Lite charcoal and its companion grill will be available from Filgenuity by mid-June, 2005.

For additional information,contact:

Rick SantaMaria

Phone: (908)553.0888

Fax: (908)964.9293

Email: filgenuity@msn.com

KingsGrill and KingsMini are the exclusive properties and registered trademarks of CMC Ventures, Inc. The Filgenuity Flame logo is the exclusive property and a registered trademark of Filgenuity LLC and Filgenuity Inc.

Contact Information:

Rick SantaMaria

Filgenuity LLC

(908)553.0888

(908)964.9293 fax

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