Search Engine Marketing and the Media – Understanding Search's Impact on News and Public Relations Activities

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On Saturday, April 30 from 9AM-12 Noon, online public relations experts Greg Jarboe and Jamie O'Donnell from SEO-PR Â? http://www.seo-pr.com Â? will lead a three-hour webinar that gives an overview of the way online media is changing the landscape of traditional PR efforts, and what businesses and journalists need to do to adapt.

On Saturday, April 30 from 9AM-12 Noon, online public relations experts Greg Jarboe and Jamie O'Donnell from SEO-PR – http://www.seo-pr.com – will lead a three-hour webinar that gives an overview of the way online media is changing the landscape of traditional PR efforts, and what businesses and journalists need to do to adapt.

The seminar, Day 2 of the Search Engine Marketing Roadshow, will take place at the Manoa Innovation Center at 2800 Woodlawn Drive, Suite 100 in Honolulu. Pricing is $79 for the general public, and $49 for business organizations, plus academic students and faculty. Participants may register for the Roadshow online at http://www.semroadshow.com/roadshow/register.html, or by phone at 800-841-1354 x801 or 847-638-3038

Why Search is more important than ever…

Each month, more than 27 million people in the U.S. use Yahoo News, Google News and other news search engines to find the latest information about a wide range of topics that interest them. According to Neilsen/NetRatings, Yahoo News and Google News are now two of the top current events and global news destinations – in the same league as CNN.com, MSNBC.com, NYTimes.com, and washingtonpost.com.

When you conduct a news search on Yahoo News or Google News, computer algorithms, not human editors, determine what are the “most relevant” stories from thousands of news sources – including press releases. And when you conduct a news search, you will often find press releases are more “relevant” than articles from mainstream media. How is this changing journalism? How is this changing public relations?

Participants in Day Two of the SEM Roadshow will learn optimization techniques that will help them:

• Get high keyword ranking for up to 30 days in Yahoo News, Google News, and other news search engines

• Build relevant links that follow Google’s quality guidelines and Yahoo’s anti-spam policy

• Increase the number of visitors to your site from news search engines

• Increase the number of subscribers or prospects who give you their email address or fill out an online form on your site

• Generate publicity as well as leads

About the Speakers:

Greg Jarboe and Jamie O'Donnell are the co-founders of SEO-PR, which has been optimizing press release programs for news search engines since March 2003. Jarboe is a former award-winning journalist and O’Donnell has more than 15 years of public relations experience. They have been working with major organizations including CNET, Southwest Airlines, and SEMPO – Search Engine Marketing Professionals Organization. Visit them online at http://www.seo-pr.com.

This event will be moderated by Grant Crowell, CEO and founder of Grantastic Designs, an online solutions marketing firm with roots in Honolulu and its headquarters office in the Chicago area. Roadshow sponsors include PR Web™ and Hawaii’s High Technology Development Corporation.

About SEO-PR

With offices in Boston and San Francisco, the firm's clients include Southwest Airlines, Verizon SuperPages.com, the Wharton School of the University of Pennsylvania, The University of the Pacific, and the Search Engine Marketing Professional Organization (SEMPO). SEO-PR has also formed partnerships with Grantastic Designs, PR Web and other firms to optimize, distribute and track press releases via news search engines, RSS feeds, opt-in email, and blogs.

About PR WEB™

PR Web™ has offered free online press release distribution services since August 1997. Since then PR Web™ has gradually made the transition to a fully integrated press release newswire service. They are the largest Newswire catering to small and medium sized companies and organizations and one of the largest online press release newswires. PR WEB editors review thousands of press releases each week for distribution through the PR Web™ Newswire services. Visit them online at http://www.prweb.com

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