SEMphonic Unveils MarketScan; First On-Demand SEM Tool to Provide Fully-Automated Keyword Discovery and Competitive Analysis

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A new product called MarketScan, from SEMphonic, Immediately Delivers ROI for Three New Customers; Mediasmith, Marshall Strategies and 1031 Increase Competitive Advantage

SEMphonic, (formerly known as 2nd Sight Inc.) the company that provides powerful tools that bridge the gap between web marketing and web measurement, today announced the launch of its flagship product, MarketScan. The new product is the first on-demand search engine marketing (SEM) tool to provide fully-automated keyword discovery and competitive analysis. SEMphonic also announced three new customers that are already implementing MarketScan including Mediasmith, one of the largest independent media agencies; Marshall Strategies, a design and strategy shop; and real estate investment firm, 1031 Exchange. All three customers have seen an immediate increase in efficiency, with a dramatic reduction in the time and effort during this critical first step in their SEM campaigns.

MarketScan is a fully-automated keyword discovery and competitive analytic tool designed to dramatically reduce the time and effort in the critical first step in SEM for SEM practitioners worldwide. Customers include SEM practitioners with ad and SEM agencies, small to medium sized businesses, as well as web design firms and corporate marketers who need to maximize results and reduce costs. Delivered online, the tool is the first in a series of products in development by SEMphonic. MarketScan has been specifically developed to overcome the traditional complexity with current tools available by providing seamless transition from collection of keywords including competitive keyword ranking to competitive analysis and reporting.

“SEMphonic is built on an 8-year heritage of providing Fortune 1000 customers with comprehensive web analytics and competitive web measurement, so when we saw that no other company had successfully addressed the need to do keyword discovery that was accurate and effective, we built MarketScan,” said Gary Angel, President and Chief Technology officer, SEMphonic. “SEM practitioners, who are deadly serious about achieving results and want to increase their competitive edge, will jump at the opportunity to use MarketScan.”

“Mediasmith is always looking for the top search tools to use for our clients,” said Bob Heyman, Chief Search Officer, Mediasmith. “The MarketScan keyword discovery product is the best we've found and the folks at SEMphonic are seasoned pros who have created the best toolset for competitive analysis that exists in Search today."

MarketScan automatically identifies gaps in any SEM program to immediately identify SEM opportunities being missed. SEMphonic customers can track changes in word usage and relevancy for their business using MarketScan and instantly track every ad in their campaign, as well any number of competitor campaigns, to manage changes to creative, keyword buy, and SEO more effectively.

MarketScan involves three fully-automated steps including:

•    Step 1: Collect -- Enter a business’ website address and that of its key competitors or industry sites and hit “Collect”. MarketScan automatically collects every word and phrase of interest.

•    Step 2. Optimize -- Hit optimize and MarketScan automatically

generates a list of every search term (including complex phrases) in specific industries, scored by relevance to customers.

•    Step 3. Report – Built on top of the comprehensive keyword discovery, MarketScan provides unparalleled depth and performance in SEM reporting. MarketScan provides the organic and paid placement for every relevant term across every competitor. MarketScan automatically rates and tracks a competitors’ SEM program to provide a realistic, quantifiable measure of a campaign’s overall SEM success.

SEMphonic to Demonstrate MarketScan at AD TECH San Francisco; Hosts Cocktail Party

SEMphonic will be demonstrating its new MarketScan product throughout the show, all day on April 25 and 26, in Suite J, 5th Floor (next door to Google). The company will provide attendees with an opportunity to see, for the first time, how MarketScan works and to meet the management team including its founders, president and chief technology officer, Gary Angel and chief operating officer, Joel Hadary and chief marketing officer, John F. Williams. No appointment necessary. In addition, SEMphonic will host an ‘Open House’ Monday, April 25, 2005, in its suite on the 5th floor. Beverages and light appetizers will be served between 4:00 PM – 6:00 PM.

About SEMphonic

For over 8 years, SEMphonic has been in the business of web analytics and competitive analysis. The company focus is to develop and deliver powerful search engine marketing (SEM) technology that dramatically increases effectiveness as well as reducing cost and complexity for SEM practitioners worldwide. SEMphonic is the maker of MarketScan, a powerful new subscription-based software that bridges the gap between web marketing and web measurement. SEMphonic provides web analytics services and SEM tools that maximize the competitive edge for companies such as American Express, AOL, Cybertrader, Charles Schwab, 1031 Exchange, Endless Pools, Horizon Blue Cross Blue Shield, Hotwire, Intuit, Marshall Strategies, Morgan Stanley, Media Smith and others. SEMphonic is headquartered in Novato, California. Visit http://www.semphonic.com for more information.

Media Contacts:

LaurieAnne Lassek

415.225.2236

lalassek@comcast.net

David Libby

510.663.8155

dlibby@semphonic

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Laurieanne Lassek