(PRWEB) April 26, 2005
Spa Index Media, LLC, which operates a leading online spa guide and directory, announced today that it has created and launched SpaFlyer.com, the Internet's best RSS (Rich Site Summary or Real Simple Syndication) XML-formatted Blog for distributing spa promotion headlines on the World Wide Web.
Spa Flyer Blog users will have instant access on their home pages, including "My Yahoo", "My MSN" and others, to daily and weekly time-sensitive spa vacation specials, health spa deals, spa contests and sweepstakes, spa product spotlights, spa resort grand openings, and more.
Kevin McClain is the founder and President of the San Francisco Bay Area based Spa Index Media, which includes its popular and comprehensive spa directory, SpaIndex.Com; its professional spa industry news digest service , SpaWire.Com; and, now SpaFlyer.com, its new Blog. McClain sees "Blogging" as a natural and progressive step for Spa Index Media to provide fast and timely information to the spa community.
"Our focus for the past seven years has been spa-consumer centric, and that has served us well" McClain said. "We started SpaIndex.Com seven years ago as a simple index of spa getaways in California. The fact we profiled spas for every budget and shared reader reviews proved very popular with our readers, so they were soon asking for recommendations in other geographic areas. We quickly grew into a respected resource for day spas and resort spas all over the world. We now have spa members listed in 39 countries, and a host of information for every spa enthusiast, from the home spa user, to the luxury resort traveler. With that wealth of information available, it was time to conquer how fast and how far we could deliver it."
McClain added "Hundreds of our spa members, from all over the world, have inquired how we could help quickly broadcast last minute specials or deals. Bath/Body/Skincare product manufacturers, knowing we have an ideal target audience, have asked how they could introduce their new products to both our spa enthusiasts and spa professionals, as well. Finally, we profile numerous spa contests and sweepstakes each year. Our readers bookmark our site and try to return on a daily basis to ensure they are not missing the latest opportunity to win a free Spa Vacation. We needed a mechanism to bring all of these groups together, and deliver fast news to our readers' web pages."
McClain also noted that the Spa Flyer Blog is in keeping with the sprit of forward-thinking behind all of the Spa Index Media properties. "With the Spa Flyer Blog, those specials, spotlights, and promotions are instantly available in our readers' own news aggregators. They don't have to come to us to find specials. We bring the specials to them. For example, they will pull up their MyYahoo page several times a day, and at one point they'll see a SpaFlyer headline perhaps only 6 minutes old -- Win a Free Spa Vacation in Arizona. One click later, they are participating."
Kristina Fitzhugh, Editor in Chief of Spa Index Media websites, said "We talked about print media, but there are already several excellent spa magazines on the racks. We determined the best way to grow was to offer our readers what hasn't been available, until now -- the ability to download newsfeeds of spa specials and promotions right to their own web pages. This service is just one more tool to help our readers achieve a spa lifestyle."
"We value our numerous and loyal subscribers in both the consumer and spa industry professional markets. They rely on our expertise and recommendations" Fitzhugh added. "Consequently, we try to provide real content in our newsletters, which are really more akin to magazines or travel guides. For many, our monthly ezine is used as an aid for planning future spa travel. For others, it's not frequent enough. They know how to use RSS newsfeeds and they want daily specials, contests, and other promotions, in a syndicated newsfeed, so that at a click of a button, they can act spontaneously" Fitzhugh said. "We believe that the most technologically advanced way to meet these diverse needs is in Blogging."
Fitzhugh concluded that "We knew immediately we hit the mark. On the first day we opened Spa Flyer for beta testing, before we had even submitted it to search engines, a spa product manufacturer syndicating all "spa" headlines came to Spa Flyer and asked to sponsor the site on the spot. With that, we knew Spa Flyer's Blog will not only provide the best spa lifestyle information, but will do so in a very progressive manner."
About Spa Index Media LLC
Spa Index Media LLC is based in the San Francisco Bay Area of California, and operates three websites for the international spa, salon and wellness industry.
SpaIndex.Com is a comprehensive guide to day spas and spa resorts in 39 countries, and profiles spa specials, cuisine, and lifestyle tips. http://www.SpaIndex.Com
SpaWire.Com is a complimentary news digest and vendor resource site for the spa professional community. http://www.SpaWire.Com
SpaFlyer.Com is an RSS Blog for spa enthusiasts to take advantage of last-minute spa specials, deals, and promotions. http://www.SpaFlyer.Com
Spa Index Media, LLC is a socially responsible company and frequently targets its efforts to charitable endeavors in the wellness community.