K. Hovnanian Homes' Raleigh Division Wins International Award for New Home Marketing Campaign

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K. Hovnanian Homes' Raleigh Division has been recognized by the 2005 Summit Creative Awards for the homebuilder's New Home 101 campaign. New Home 101 successfully promoted the builder's new homes and townhomes in Raleigh and the Triangle area.

K. Hovnanian Homes’ Raleigh Division has been announced as a winner in The 2005 Summit Creative Awards competition. K. Hovnanian received a silver award for its "NewHome101 Direct Mail campaign."

The direct mail pieces were part of K. Hovnanian's NewHome101 campaign, a vastly successful campaign that has reaped numerous awards throughout the industry. The NewHome101 campaign was designed to make its audience aware of townhomes offered by K. Hovnanian Homes in six different Triangle locations. The specific entry's concept was to drive unhappy apartment dwellers to K. Hovnanian's http://www.newhome101.com, in order to educate them about the ease and advantages of becoming a homeowner.

The "NewHome101 Direct Mail" which won for the Direct Marketing Consumer – Campaign category, was one of approximately 3,000 entries from 22 countries. Agencies entering the competition represent a variety of marketing related specialties including advertising, video production, graphic and web design, public relations and multimedia.

"The 11-year-old competition has established itself as one of the premier arbiters of creative excellence," said Jocelyn Luciano, Executive Director of The Summit Creative Awards. The awards show is in its 11th year of competition.

K. Hovnanian's NewHome101 campaign has been recognized by committees and awards shows throughout the country, reeling in awards from The Silver Microphone Awards, Sales + Marketing Idea of the Year contest, ADDYs of the Triangle, and the 2005 MAME Awards, and it has been recognized in several national publications.

"We're honored to be recognized internationally for our work on this project," said Briggs Napier, Vice President of Sales and Marketing for K. Hovnanian Homes’ Raleigh Division. "The response we've received from these esteemed committees demonstrates our ability to effectively communicate the NewHome101 campaign to our targeted audience."

For more information about K. Hovnanian Homes in Raleigh, visit http://www.KHOV.com. For more information about NewHome101, call the K. Hovnanian Homes’ Raleigh division at 919-462-0070 or visit http://www.newhome101.com.

Hovnanian Enterprises Inc., founded in 1959 by Kevork S. Hovnanian, Chairman, is headquartered in Red Bank, New Jersey. The company is one of the nation's largest homebuilders with operations in Arizona, California, Delaware, Florida, Illinois, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia and West Virginia. The company's homes are marketed and sold under the trade names K. Hovnanian Homes, Goodman Homes, Matzel & Mumford, Diamond Homes, Westminster Homes, Forecast Homes, Parkside Homes, Brighton Homes, Parkwood Builders, Great Western Homes, Windward Homes, Cambridge Homes and Town & Country Homes. As the developer of K. Hovnanian's Four Seasons communities, the company is also one of the nation's largest builders of active adult homes.


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