From Creativity to Productivity - New ThoughtOffice Business Brainstorming Software Program Speeds Ideas to Market by Exposing the Creative Process

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Mind Maps, developed by Tony Buzan, have long led the creative thinking industry, while products like IdeaFisher's Associative Thinking software ignited the creative spark in a less structured fashion. Now ThoughtOffice Corporation expands on those concepts with its word and image association tool, ThoughtOffice. The end result is both wildly creative and supremely organized, providing increased productivity to its users.

While mind maps and the mindmapping process continue to help thousands of global organizations and individuals to visualize their thinking processes, ThoughtOffice goes a step beyond mind maps to clarify the final results. The software assists critical thinking by stimulating the mind with associative words and images, while collecting these "trigger" elements in a linear presentation. The end result is a clear path through the often chaotic thinking process, while completely supporting and enhancing the creative spark.

"We've invested the last 6 years in clarifying the innovative process - getting people from Creativity to Productivity. Our software allows creatives to tap associative thinking processes with words, phrases, and pictures, while effortlessly assembling their creative output into a linear presentation. And that's the key to the effective hand-off of an idea, allowing it to be turned into a valuable product," says Mark Alan Effinger, CEO of ThoughtOffice Corporation, makers of ThoughtOffice brainstorming solutions. "We believe we've closed the gap between those two typically conflicting functions by providing a fun, very intelligent creativity engine with an automated collector for those ideas. We then included a simple presentation program to share those ideas in a linear form, so anyone can make sense of the thinking process, from Point A to Point Z. So the creatives can stay creative, and elegantly get their ideas to the people who can make them happen."

The innovation solutions provided by consist of four distinct, yet integrated components:

1) A "stream of consciousness" association tool, or IdeaBrowser, accessing over 9,523,680 words and phrases arranged by threads of commonalities.

2) An unlimited image repository arranged by keywords, so adding images to word associations is a snap.

3) A linear "collector" that acts as the organizer of the creative process. It records each thought, idea or concept as an individual item, which can contain words, images, links and comments. Once assembled, the final product can be output as a protected file that can be read on any computer; a SlideShow presentation using the integrated Presenter; a Copyright and branded printed page; or a web page, also with brand and copyright attached.

4) An Expert Guidance system (Topics Browser) providing thousands of topic-specific queries and comments to authoritatively guide the user to a solution, and assembling these idea-stimulating questions quickly and elegantly.

These four elements combine to form the ThoughtOffice Innovation Suite. Available for Windows XP / Vista and Mac OS X, a 15-day trial version can be downloaded free from the website.

"If you're looking to expand on your creative process, and are familiar with Mindjet, OpenMind, MindMapper, and other creativity programs, we believe you'll find ThoughtOffice to be an excellent addition to your toolbox," notes David Lockman, ThoughtOffice Corporation Product Specialist. "It's an amazingly fast way to explore a concept, or grab a new idea from thin air. We regularly hear from clients who are developing 11th-hour presentations in minutes with ThoughtOffice, that would typically have had them watching the sun rise after pulling an all-nighter. We like to think of ThoughtOffice as a 'turbocharger' for your mind."

The ThoughtOffice brainstorming software program, along with the Expert Evaluator & Quickstart modules, is being offered for $97 through and selected educational and productivity software resellers.

About ThoughtOffice is the strategic development channel for ThoughtOffice programs. The company was founded in 2004 by a former Inc. 500 company executive and nine-time serial entrepreneur, Mark Alan Effinger. ThoughtOffice leverages Internet and software applications into "Rich Content", the valuable output of ideas and "individual intellect" turned into useful products and services. ThoughtOffice is the result of years of research into the creative process. The company can be reached on the web at, or by calling 360-450-6888.

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