RSS|vp Adds Branded News and Podcasting Readers to Its Marketing Arsenal

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RSS|vpÂ?s branded reader offering provides businesses with a way to leverage and promote their RSS news and content feeds with their own free reader.

When RSS|vp launched Virtual Publisher an enterprise ready RSS publishing and tracking service it noticed that companies had a few challenges when it came to educating information-consumers about the power of RSS feeds. One of them being the fact that they all needed a reader that interprets the RSS (Really Simple Syndication) format in order to subscribe to publishers content. RSS feeds are “pull based” meaning the reader has made the choice to receive news from the publisher - unlike spam.

Gaining significant momentum RSS information feeds are still in the early stages of deployment for most businesses and web properties. As such, companies are faced with educating their audience on not only the benefits of RSS feeds but also about RSS feed readers; which are needed in order to consume information now being formatted for RSS news/content feeds.

While there are a plethora of readers to choose from: ranging from web-based aggregators from Yahoo and Microsoft, to over 50 desktop versions, branding and customization where not available to the publisher in both a cost effective and flexible manner. Companies who begin publishing RSS feeds have to send their prospective information subscribers away from their site to find a reader and hope they come back and subscribe to their information feed.

This new offering provides companies with the ability to offer their own RSS newsreaders.

The option of offering their own reader helps new users to quickly get a reader from a source they trust, and has content that is of interest to them. Since RSS|vp’s customized readers are designed to accept any feed there is really no downside to offering a free branded reader, as end-users can utilize if for any RSS feed on the web that they wish to subscribe to. The benefit to companies is they get not only their feeds but also their brand on the end-users desktop. RSS|vp’s customized version allows companies to pre-populate RSS feeds so subscribers can start accessing content more quickly and easily.

RSS|vp will begin immediately marketing of a branded RSS reader application for direct- to -desktop delivery of news feeds and Podcast enclosures. The standard reader being offered by RSS|vp has all the features a news reader requires including the ability to receive attachments such as video and audio. (Also know as podcasting, which has gained significant attention since the release of the iPOD.)

Through its Virtual Publisher, a fully managed web-based service that provides for automated feed creation, hosting, publishing and statistical analysis, RSS|vp offers significantly more than just a branded reader. RSS|vp lets publishers decide what customization, integration and tracking capabilities are best suited to their specific audience requirements.

Something as simple as a press release could often involve marketing, IT, and a Webmaster. The ability for a busy marketing department to publish RSS content on an adHoc basis without IT involvement using RSS|vp, helps companies to easily add RSS into their communications mix.

About RSS|vp

Rss|vp provides consulting and managed services for RSS publishing, custom RSS application development and email marketing.


12335 76th Road North

West Palm Beach, FL



561 243 2115


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Peter Daneyko
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