Experts Say: "If You are Not in China, You are Not in Business”. New “tell-it-as-it-is” Site Launched today. Provides Window into China for Non-Chinese Executives

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Launched today as 'a comprehensive news and knowledge site’ with a eye-popping strap line “If You Are Not In China, You Are Not In Business”, the site http://www.chinaobserver.cn is targeted at busy board members and senior managers in America, Europe, and Asia, who need to know about China but have no time to search through thousands of English language and Chinese language web sites and journals to understand what is happening, China Observer tells them what will impact their business. Unlike many other websites that claim to give the insider view of doing business in China, this site delivers on its promise. Written by experienced business executives it contains China business news, in-depth interviews and high-quality strategy papers selected and written for relevance to non-Chinese executives who are considering their “China Entry Strategy”.

Launched today: and accessible at http://www.chinaobserver.cn , a comprehensive news and knowledge site with a eye-popping strap line “If You Are Not In China, You Are Not In Business”. Unlike many other websites that claim to give the insider view of doing business in China, this site delivers on its promise. Written by experienced business executives it contains China business news, in-depth interviews and high-quality strategy papers selected and written for relevance to non-Chinese executives who are considering their “China Entry Strategy”. A comprehensive and impressive site – China Observer brings together quality content with convenience of delivery.

The site is targeted at busy board members and senior managers in America, Europe, and Asia, who need to know about China but have no time to search through thousands of English language and Chinese language web sites and journals to understand what is happening, China Observer tells them what will impact their business. Content is relevant to a wide range of decision makers; it also has a slant towards Information Technology, and Application and Business Process Outsourcing.

China Observer's strategy section brings insight and perspective from notables such as Minister Mentor, Lee Kuan Yew - statesman, visionary and founder of modern-day Singapore, and Dr Timothy Chou, former President of Oracle On Demand. The interview section reveals the thoughts and ideas of respected and senior Chinese Executives on their business and their country, while dispensing pragmatic and valuable advice for companies looking to enter China.

China Observer is one of the first ever sites to use “internet broadcasts” for intellectual content - download edited “Executive Sound-bites” (a five minute version) or listen to a full 15 to 20 minutes interview on your PC or Mp3 player.

The news section is an easy to read synopsis of current stories (from English and Chinese media). “Events”, “China 101”, and “Books You Should Read” laser target executives to information about China.

Bill Lewis, Editor of China Observer says, “I believe fervently that the China Observer strap line “if you are not in China you are not in Business” says it all. Executives who arrive next year to look at China may find themselves in the “laggard” category.”

The big problem is that there is a vast mountain of data on China flooding the Internet and traditional media. Executives do not have the time or resources to sift through this deluge of information, much less analyze it. China Observer brings relevant information quickly onto Executives desk tops – informing, educations, and prompting action.

China Observer - an online comprehensive intelligence and knowledge site containing China business news, in depth interviews, high quality strategy papers and information targeted at busy executives in America, Europe, and Asia, who must know about China. “If you are not in China, you are not in Business” is becoming a business truism, China knowledge is essential. No China Strategy - play catch up!

China Observer published by Temasys International, a bilingual, bicultural specialist consulting company assisting businesses to develop and execute their China strategy. Temasys executives and consultants fuse East and West.

More information http://www.temasys.com.sg

Journalists register on china observer using free press registration: press@chinaobserver.cn password “press”.

mindy.tan@chinaobserver.com - additional information, logo, artwork on +65 9436 6333

bill.lewis@chinaobserver.cn - Interview Contact on: +65 9839 5371

Bill Lewis’s profile is available at http://www.temasys.com.sg (click on “people” tab).

China Observer, 7 Temasek Blvd #21-02 Suntec Tower One Singapore 038987

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