Product Management Educational Conference to Feature Both CEO and Vice President of Market-Vantage LLC
Industry leaders in Internet performance marketing bring valuable education to product managers at PMEC2005
Sacramento, CA (PRWEB) April 27, 2005 --The Association of International Product Marketing and Management (AIPMM) announced today that Hans Riemer and Paul Armstrong, both of Market-Vantage LLC will be conducting a two-part class on May 17, as part of the Product Management Educational Conference 2005.
Product managers, marketing managers and brand managers from a variety of disciplines will benefit from the grasp these two dynamic speakers have on using the Internet for competitive gain. Their two sessions are entitled Using the Internet as Your Product Launch Pad" and Leveraging the Web for Competitive Intelligence and Superiority".
These speakers will share a wealth of knowledge from their combined 40+ years' experience. Riemer has worked as a senior product manager and market development manager for Apollo Computer, Hewlett Packard, and Novell, served as VP of Marketing for UltiMap Corporation, and more recently as Director of Business Development and Corporate Communications for the Software Division of Hitachi Computer Products. Armstrong has delivered products for the biomedical, education, CASE, AI, database, EAI, AEC/Mapping, document management, digital video, CRM, call center and telephony markets.
The session Leveraging the Web for Competitive Intelligence and Superiority" goes far beyond simply studying the competitors web sites. Attendees will learn how to instantly know when competitors make a move, find out who theyre partnering with, and learn what they are doing to stimulate awareness and generate new business. Most importantly, attendees will find out what information is out there about their own products and companies.
In the session, Using the Internet as Your Product Launch Pad", attendees will learn how to test their messaging and positioning using the world as their focus group, for a fraction of the cost, while developing a target list of early adopters. Attendees will also receive the Market-Vantage checklist of web-based pre-launch strategies which is designed to preserve budget while enhancing reach and success in product launch.
The Using the Internet as Your Product Launch Pad" and Leveraging the Web for Competitive Intelligence and Superiority" workshop is one course within the full conference package and is also available as a stand-alone class for those not wishing to attend the entire conference. For information on the Product Management Educational Conference or the Product Management Career Fair and Trade Show visit http://www.aipmm.com/html/pmec.
About AIPMM
The AIPMM Product Management Educational Conference 2005 entitled Great Expectations, Reaching Objectives with Disciplined Product Management" runs May 16 and 17, and features two information-packed days of product management and product marketing educational sessions with an optional Product Manager and Product Marketing Manager Certification test Tuesday, May 17. The Product Management Career Fair and Trade Show will also be held May 16 and 17, in conjunction with the PMEC 2005 at the Embassy Suites Anza Blvd. Hotel in Burlingame, CA. For information on the Product Management Educational Conference or the Product Management Career Fair and Trade Show visit http://www.aipmm.com/html/pmec.
The Association of International Product Marketing and Management is the worlds foremost advocate dedicated to the careers of product management and product marketing management. The AIPMM sets industry standards, provides education, certification and professional networking opportunities to advance and support the profession thereby enhancing corporate success. The AIPMM is comprised of over 5,500 members spanning the globe. The product management and marketing management disciplines play a key role in corporations such as Google, Dell, Microsoft, Pfizer, Intuit, FedEx, Dow Chemical, CTI, HP, Sara Lee, Novartis and Sprint. For more information on issues concerning product managers, brand managers and product marketing managers visit http://www.aipmm.com.
About Market-Vantage LLC
Market-Vantage helps companies attract more relevant website visitors and convert those visitors to prospects or customers. The company provides expert advice and implementation services for website visitor promotion, search marketing, conversion optimization and web analytics. For more information visit http://www.market-vantage.com.
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