DudeFactory.com Offers Microsoft Alternative in the Personal Avatar Market

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New avatars are available by free download and compatible across competing services.

The response from the launch has been fantastic, especially from many younger web users who've written thanking us because they could not afford the Microsoft avatars, or in most cases had no way of paying for them. A new Dude or Dudette is now being created every five seconds

Cholo Consultancy Ltd, announces this week's launch of DudeFactory.com, a simple and fun website that enables users to create their very own personal avatar "Dude" (male) or "Dudette" (female). Cholo Consultancy Ltd is a small software start-up determined to match established companies with its highly-innovative products.

DudeFactory.com users build digital representations of themselves from various components such as heads, noses, mouths, clothes, pets or backgrounds, and then download them to their computer for free. Once downloaded, they can then be used during instant messenger conversations, on a blog, or as a cell / mobile phone or desktop wallpaper.

"The response from the launch has been fantastic, especially from many younger web users who've written thanking us because they could not afford the Microsoft avatars, or in most cases had no way of paying for them. A new Dude or Dudette is now being created every five seconds," said Stuart Cam, chief Dude of Cholo Consultancy Ltd.

Microsoft, who operates the popular MSN Messenger service, recently released version 7 of their client software which charges users up to $3/£3/€3 to build their own personal avatar. When downloaded through the Microsoft service they are locked to a single computer and delivered in a format not compatible with competing services from Yahoo! and AOL.

The global personalization market of over 500 million instant messenger users and 1.1 billion cell / mobile phones represents an ideal opportunity for Dudefactory.com, which generates revenue through Google's contextual AdSense system instead of charging the end-user.

Cholo Consultancy Ltd.

Founded by Stuart Cam and Chaz Bocock in 2002, Cholo Consultancy Ltd. develops smart software solutions for clients around the world including Nokia Communications and LoudEye Corp.

Further Resources and images suitable for print and web use: http://www.choloconsultancy.com/dudefactory/presspack/

Contact:

Stuart Cam

Chief Dude

Cholo Consultancy Ltd

E-mail: stu@choloconsultancy.com (preferred contact method)

Web: http://www.choloconsultancy.com/
Tel: +44 (0)845 004 7686

Fax: +44 (0)845 280 2353

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