Search Engine Optimization Firm, Oneupweb®, Puts Marketing Success One Click Away by Launching ROI trax® Reports Direct&trade

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Oneupweb® offers time-starved marketers automatic desktop access to online marketing ROI reports.

Oneupweb announced today the launch of Reports Direct&trade, a new feature of its marketing and analytics technology, ROI trax®. An industry first, Oneupweb provides updated search engine optimization (SEO) and online marketing campaign reports directly to marketers' desktops, everyday, automatically.

“Our clients often don’t have time to log in to their marketing analytics reports as often as they should,” says Oneupweb president Lisa Wehr. “So we made it easier. Our system sends an update every day using an RSS (really simple syndication) feed. One click shows marketers what’s working and what isn’t.”

Consumers most typically subscribe to news feeds using RSS technology. In this case, the news is the marketer’s daily marketing analytics update. Making things even easier, Oneupweb provides clientele with a free download of an RSS reader.

Oneupweb uses the experience of its own online marketing project managers as a litmus test for what works, what doesn’t and what needs improvement. Project managers helped design ROI trax® and its interface to be easy-to-use and provide valuable information. The product was developed for internal use, improved, launched to clients, and is now available as a stand-alone product. Reports Direct&trade has been in beta testing internally at Oneupweb and now rolls out to clients and as part of the stand-alone technology.

“Stressed for time before leaving on vacation, I needed a way to quickly get an update before I took off,” says Wehr. “Waiting for take-off I watched other marketers clicking away at their laptops and BlackBerries and I realized that I wasn’t alone. By touch-down, Reports Direct&trade was in motion.”

Reports Direct&trade, provides marketers with:

  • An overview of the company website’s positions across the major search engines
  • Top keywords for pay-per-click (PPC), natural search engine optimization, and other campaigns
  • An overview of sales conversion statistics for natural search engine optimization
  • An overview of sales conversion statistics for the entire online marketing plan (pay-per-click, banner ads, email campaigns, and others.)
  • And more …

“It’s time our industry started making things easier for businesses. No other marketing analytics technology offers this kind of simplicity,” says Wehr. “We’re committed to developing the specialized tools to make marketing easier. And Oneupweb is leading the industry in doing so.”

About ROI trax®

ROI trax® is a subsidiary of Oneupweb®, an award-winning industry leader of world-class search engine optimization and marketing services. Clients include Eastwood, iUniverse, eMarketer, Grainger, Entrust, Unisys, Avery-Dennison, Maritz, JC Whitney and many others. ROI trax® became a separate company in 2005 to better serve a broad base of business including B2B, B2C, advertising agencies, SEOs and others interested in empowering their marketing decisions. For more information on ROI trax®, please contact 877-764-8729 (877-ROI-trax) or visit

About Oneupweb

Since 1996, Oneupweb has pioneered groundbreaking services backed by new technology, like ROI trax®. Oneupweb’s goal is to maximize client visibility and customer acquisition within search engines on behalf of its clients. Named to BtoB Magazine’s “Who’s Who 2004” list for search and voted the “Top Search Engine Marketing Firm” by ClickZ in 2003, Oneupweb is a privately held company located in Michigan.

For more information on Oneupweb, please contact 231-256-9811 or visit


Rachel North

231-256-9811 x 116


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