(PRWEB) May 3, 2005
RSS is the hottest technology on the internet. Companies such as Google, Yahoo and MSN have embraced this technology to bring relevant content to internet users.
An RSS feed is a way for internet users to recieve content (audio & text) directly on their desktop.Internet surfers simply subscribe to an RSS feed and the content is immediately delivered to them.
RSS is a fast growing trend online with articles recently written in the following publications: USA Today, Fortune, Business Week, Forbes, London Times Online, and many more. RSS is changing the face of the web and web surfers behavior very rapidly.
Users can easily choose to get your news from your RSS feed and you now have a direct line of communication to them. RSS is a very powerful marketing tool for your web site or business.
Users can easily add your RSS news feed from your business directly to their Yahoo & MSN pages or feed reader. But what is even more powerful than this, is that by publishing an RSS feed for your business; users can now find your website in the search engines and RSS directories.
This allows users to find your business when they might never have been able to find you in the sea of millions of websites. Think of your RSS Feed as a beacon of light that will allow web users to find your business RSS feed and web site in the major search engines such as Yahoo, MSN & Google.
The search engines love RSS feeds and tend to rank these feeds high. The reason is that the content in these feeds is relevant and fresh. The search engines are always looking for good content to show their users.
This a very important reason for marketing and business people to pay close attention to rss feed technology. RSS allows you to hit your target market with the information that they want.
Industry pioneers Rodney Rumford; (founder of http://www.myrsscreator.com & http://www.podblaze.com and Author of Boost Your Business With RSS and Blogs) & Tinu Abayomi-Paul (author of Marketing Success with RSS) have teamed up and put together a "RSS Mastermind" educational course to get people informed about this marketing tool.
Some users of this technology report seeing an increase of over 341% in site traffic that is directly attributable to their RSS feed.
You can listen to seven hours of audio, as well as having access to over 300+ pages of real world examples and "how to" information about how you can leverage RSS feeds for your business.
They also cover the very hot topic of Podcasting; which is effectively a way for users to easily create their own online radio station. Podcasting articles have been covered by USA Today, Newsweek, and Business Week. Podcasting is growing at an incredible rate and this new media format has the potential to change the landscape of traditional radio.
You can learn more about using RSS & Podcasting as a marketing tool at the mastermind secrets website. http://www.freetraffictip.com/rssmaster
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