Cardsmart Stores Ready for Mother’s Day Rush; In 1911 President Wilson Declared Mother's Day National Holiday; Now 3rd Top Card Giving Day

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Petter Etholm, President of Cardsmart card and gift stores says Mother's Day is the 3rd busiest time for card stores and the rush is mostly in the final days as children show Mom love and appreciation.

Cardsmart stores nationwide have shelves stocked with cards awaiting next week’s rush as America’s children remember to express their sentiments with a card to Mom on Mother’s Day, May 8th.

Cardsmart franchised and company-owned greeting card and gift stores offer 50% off every card, every day, cater to the needs of people expressing their feelings and the company expects record results this holiday.

Petter Etholm, President of Cardsmart Retail Corp., the fastest growing card franchise, said, “Mothers are the heart of America and our main customer as well. We know how they think, what they want and how they feel. Moms think first and foremost of their kids and our cards express the appreciation children feel. Mother’s Day is the one day when the children officially honor their Moms for all their devotion and love.”

Etholm said Mother's Day is steeped in the American way, noting that in 1914 President Woodrow Wilson declared Mother’s Day a national holiday, designating that it be held on the second Sunday of May. “Mom’s have had the day off ever since.”

Etholm added, “Behind Christmas and Valentine’s Day, Mother’s Day is the third mort important card giving occasion. Our designers, sentiment writers, franchisees and all employees work hard to get ready. Cardsmart will be busy the first week of May since about 80% of Mother’s Day cards are purchased just before the big day. Everyone gets into the act, as half of all families exchange cards, and the average family gives about three.” At Cardsmart, the half price Mother’s Day cards range from elaborate hand made cards to traditional and fun cards.

Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 20,000 beautifully designed greeting cards, Cardsmart’s value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about Cardsmart is available at Cardsmart’s website,

Contact: Brian Dobson, 203-894-9240,

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Brian Dobson