New Sakura Product News Comes in Threes

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Sakura of America, the inventor of gel ink, introduces three new craft products - Six new colors of Glaze raised ink pens, Quickie Glue fine-line glue pen and Stardust Clear Glitter Only gel pen. All three products are ideal for use and embellishing craft or scrapbooking projects.

It is always news in the papercrafts and crafting industry when Sakura of America announces a new product. That news becomes even bigger when Sakura announces three new innovations, as it does now with its Quickie Glue™ glue pen, Stardust™ Clear sparkling gel pen and six new colors of the highly acclaimed Glaze™ raised-ink gel pen.

At 2005's premier tradeshow for scrapbooking and crafting, The Craft & Hobby Association (CHA) show in Atlanta, Sakura previewed these new products to 18 leading designers and editors. Every attendee was excited with the variety and innovation Sakura introduced with these three new products. Attendees included such noted craft designers such as Susan Cobb of Hot Off The Press®, Creating Keepsakes Hall of Fame scrapbooker, Brenda Arnall, Lisa Galvin, Andrea Johnson of Mrs. Grossman's® Paper Company, Tera Leigh, Margaret Hanson-Maddox, Mary Lawler, Lisa Pavelka, Vicki Schreiner, and Suze Weinberg. Other attendees included key editors from important scrapbooking and craft magazines such as Better Homes & Gardens® Creative Collection, Creating Keepsakes®, Expression®, and Memory Makers®.

Quickie Glue

The first product introduced was Quickie Glue, a two-way glue in a ball-point barrel. As simple as this may sound, crafters and scrapbookers are continually frustrated by the problems that glues present like uncontrolled spreading or globbing. In contrast, Quickie Glue lays down a smooth line just like a regular gel ink pen. Quickie Glue is versatile too---creating a temporary or permanent bond.

Even "seen-it-all" crafters are impressed with Quickie Glue. Tera Leigh, author of a new book on Faux Mosaics, says, "Quickie Glue is a wonder! The ability to apply a quality glue product in a defined space without pooling or messing around with brushes or other applicators is a huge time saver. Quickie Glue is also perfect for children or adults with hand problems because of the ease of use. Anyone who can use a pen, can use Quickie Glue!"

Besides simple adhesion, scrapbookers and crafters can use Quickie Glue to create embellishments. Sprinkle glitter on a straight, curvy or dotted line with Quickie Glue and crafters have instant sparkle. Quickie Glue's controlled flow is excellent for foiling techniques with foil paper. Draw a line with Quickie Glue, let dry for five minutes until tacky, place the foil paper on the area covered with Quickie Glue for 30-40 seconds and quickly remove. Voila! foiling easily done without heat guns and messy powders.

Quickie Glue is currently available in a one-pack pouch with a Manufacturer's Suggested Retail Price, or MSRP, of $2.49 each and is merchandised in a 24 pouch counter cup display.

Stardust Clear gel pen

Since Sakura introduced Stardust sparkling gel pens, craft designers have suggested that Sakura create glitter gel with just the sparkle - no color. Little did they know, it was already in the works. Stardust clear is ideal for papercraft and scrapbooking accents in a 0.5mm bold line and removes the hassle of messy powders or waiting for the heat gun to warm up that used to be needed to create sparkling effects on paper.

Stardust Clear's qualities are best expressed by independent designer Mary Lawler, "The Stardust pen is ingenious. Now I can get a fine, elegant line and sparkle at the same time. It's perfect for outlining and underlining on light as well as dark paper. I like to use it as a drop shadow on title lettering to make it pop. The shimmer is so beautiful I want to use it on everything." Stardust Clear is available in a two-pack pouch with an MSRP of $3.38and is sold in an 18 pouch counter cup display.

Glaze Raised gel ink - six new colors

As the inventor of gel ink, it was no surprise that Sakura was the first company to create 10 vibrant colors of raised ink, giving designers an instant embossed effect for papercrafting and other crafts. You can now add six new colors---sepia, turquoise, hunter green, royal blue, grey, and white---making a grand total of 16 colors. These new colors were based on input from leading designers who work with Sakura products in a variety of media.

As professional crafter Sharon Silver says, "the richness and versatility of the six new Glaze colors add an extra punch to my existing designs, particularly the opaque white glaze. Try it on dark paper and prepare to be wowed."

For those who didn't hear about Glaze, in late 2003, Sakura came out with the first pigmented, three-dimensional gel ink. Drying to a gloss, Glaze produces a water-resistant 0.70mm bold line. Most inks slide and run off smooth surfaces, but Glaze clings to most non-porous surfaces like stickers, ceramics, metal, plastic, iridescent mylar, as well as coated papers. It is also fun to use for personalizing cellphones and MP3 player cases.

As with the original Glaze, the raised ink rewards the patient crafter as it requires a few minutes of drying time to achieve its full raised effect on stickers and other non-porous surfaces. It also gives depth to gift cards, wedding invitations, and handmade stationery.

The Glaze new colors will be sold in two-pack pouches and will have an MSRP of $3.96. They are also being sold in a six-pack color assortment with an MSRP of $11.88.

New colors of Glaze are available in three different displays: 1) a corrugated counter display with 24 ten-pack sets of original colors and 12 six-pack sets of the new colors, 2) a wire rack display which holds 24 ten-packs of original colors along with 12 sixpacks of new colors and 120 two-pack pouches of the ten original colors.

The Glaze new colors are also available in a pouch-only wire rack which includes 12 two-packs of each of the six new colors and 24 two-packs of white. This merchandiser also includes 12 two-packs of original glaze black, blue and Glaze clear.

Headquartered in Hayward, CA, Sakura of America is the U.S. subsidiary of privately held, Sakura Color Products Corp. of Osaka, Japan. Besides Quickie Glue, Stardust Clear, and Glaze products, Sakura is the acknowledged inventor of Pigma® ink technology and oil pastels along with many other high-quality writing instruments and art materials.

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John Crook
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