Brave Soldier Athletic Skincare Featured on CNN Money "Business in the Making"

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Brave Soldier Athletic Skincare has been featured on CNN Money as an up and coming business that started above a bike shop and is now in top retailers including Barney's New York, Sephora, Fred Segal and Nordstrom among others, while still staying committed to the fitness industry it was spawned from.

Brave Soldier, the leading creator of advanced skin products for "Athletes Who Refuse to Set Limits" is being featured on CNN Money's "Business in the Making" small business success stories.

In the article, Neal describes how he went from an under-employed screen writer to bike shop manager who created a revolutionary product line with a mountain biking customer of his - Dr. Ezra Kest, a Beverly Hills dermatologist.

Started in the mid-nineties with an antibacterial ointment created to heal Neal's wounds from a 45-mile-an-hour crash, the two began business in a rented room upstairs from the bike shop, and have now created a complete line of products that provide performance skin care solutions for athletically-oriented clientele.

The article continues to describe the growth of Brave Soldier from having a tent at bicycle events, to being featured in high-end skin care boutiques such as Barneys New York, Nordstrom, Sephora and Fred Segal.

Click here to read the CNN Money story on Brave Soldier:

About Brave Soldier:

Be Brave. Brave Soldier was founded in the mid-90's when Jeffrey Neal hooked up with his mountain biking buddy Dr. Ezra Kest, an avid adventure-athlete and dermatologist to create natural ingredient-based skin care products. Brave Soldier is available at leading bicycle and sporting goods retailers as well as Barney's New York, The Studio at Fred Segal, Sephora, Nordstrom and other quality skin care boutiques across America.

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Steve Boehmke
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