First Retail Wine Podcast in North America Released by Centennial Fine Wine and Spirits

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Texas-based Centennial Fine Wine and Spirits launched first podcast today-"How to Find the Right Wine"-the first retail wine podcast in North America - Centennial Fine Wine and Spirits Releases First Retail Wine Podcast in North America New Technological Trend Will Allow Centennial to Reach Customers More Efficiently

Centennial Fine Wine and Spirits launched its first podcast today-"How to Find the Right Wine"-the first retail wine podcast in North America. By offering podcasts, Centennial can connect with customers and potential customers in a completely new way. Podcasting lets people download audio programs to their computer, then to an MP3 player or iPod and listen whenever they like.

"Customers can now listen to Centennial consultants and sommeliers share their wine knowledge and experiences," said Roger Voss, Centennial's executive vice president. "Whether it is in a car, during a workout, or at home, our customers can listen to our informational podcasts 'on demand';this will help educate consumers and make the wine-buying process much less intimidating."

In the podcast, James Moll, Centennial's corporate wine buyer, discusses important wine buying tips as well as his recent wine-buying trip to Australia in the 26-minute interview. The podcast is now available for download to any MP3 player from Centennial's Web site, http://www.centennialwines.com/. Future podcasts

will be posted on the site as well.

Also in the podcast Moll discusses everything from fine wine to backyard wines that go great with barbeque to wines in a box. He even discusses the importance of finding a consultant at a fine wine store to help match personal tastes with food rather than randomly picking wines off a shelf.

Centennial sees podcasting as a great way to provide customers with helpful tips and interesting stories to make their wine experience more enjoyable-all on the consumer's time.

The podcast was developed by WSM Advertising & Public Relations of Dallas, an innovative advertising agency bridging traditional and new media.

Founded in 1936, Dallas-based Centennial has 26 stores in the Dallas-Fort Worth area. In recent years, with an increased focus on wine, Centennial has seen wines sales increase dramatically as part of its overall revenues.

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Janice Maragakis

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