The Right Moves: New E-book Offers Program to Alleviate and Prevent Common Shoulder Pain

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Respected physical therapist and top fitness professional, Brian Schiff, has created "The Ultimate Rotator Cuff Training Guide," an innovative and scientifically based e-book on managing shoulder pain and rotator cuff injuries. This comprehensive guide covers shoulder anatomy, common causes of injury, exercise modifications, illustrated examples of rotator cuff specific exercises and and a complete 6 week program for an inflamed rotator cuff.

For the 30 percent of Americans suffering from shoulder pain, the new e-book, “The Ultimate Rotator Cuff Training Guide” holds the answers to both alleviating common shoulder pain and preventing injuries.

Brian Schiff, a licensed physical therapist working in sports medicine and co-founder of Fitness Edge Performance, a performance enhancement company specializing in sport-specific training programs for athletes of all sports and ages, developed the book after working with hundreds of patients suffering from rotator cuff injuries to the shoulder, such as tendonitis, bursitis and tears. According to Schiff, injuries such as these may be caused by natural degeneration, trauma or overuse.

Until now, Schiff said, the average American has not had access to a comprehensive manual to teach them about proper exercise form and specific rotator cuff exercises to prevent such an injury. Schiff also mentioned that many people have shoulder pain, but are not aware that they have a rotator cuff injury.

“As a physical therapist and fitness trainer, I have seen hundreds of people being hindered by this type of problem. The good news is that this type of injury is preventable as it usually develops as a result of improper exercise techniques,” Schiff said. “I wanted to produce a resource that could guide people in both preventing the injuries and managing them once they occur.”

In addition to an overview of rotator cuff problems and how to detect signs of injuries, the book contains information on common mistakes and training pitfalls, detailed descriptions and pictures of rotator cuff strengthening exercises, and a step-by-step program to alleviate pain or prevent a possible injury. Schiff said he has worked with several clients who have been able to resume normal activities of daily living or their favorite sports as a result of the program.    

Donna Newman was diagnosed with a left rotator cuff tear and tendonitis in both shoulders. After following the rotator cuff training program, Newman said she regained full motion, strength and use of her arms.

“Since I work as a dental hygienist,” said Newman, “this was critical in allowing me to work without limitation and pain.”

Not only is the book beneficial for individuals, Schiff noted, but serves as a guide to sports trainers in understanding the nature of many shoulder injuries and how best to prepare the body. Golf Fitness Trainer Susan Hill said she uses the book as her pocket guide to working with golfers.

“This book answers the majority of questions I get daily regarding what can be done, when to see a physician and what exercises will help in redeveloping strength and flexibility for athletes at all levels,” said Hill.    

To order a copy of “The Ultimate Rotator Cuff Training Guide” or for more information, visit The e-book is being offered for a one-time fee of $29.95 and can be viewed with Adobe Reader. The e-book also comes with special bonus reports including “Osteoarthritis: Safe and Effective Exercises,” “How to Identify and Prevent a Herniated Disc,” and “A 60 Minute Interview with Brian Schiff.”

Brian Schiff, PT, CSCS, graduated from The Ohio State University in 1996 with a Bachelor of Science degree in Physical Therapy and has practiced as a licensed physical therapist specializing in sports medicine for nearly a decade. Through the National Strength and Conditioning Association, Brian became a certified strength and conditioning specialist (CSCS) in 1998. He is a founding member of The American Association of Personal Trainers and recently co-authored a breakthrough manual on ACL injury prevention entitled “Protecting the Athlete’s Knee”.

In addition, Schiff contributed to the fitness book, “The Power of Champions” and “The Fitness Secrets of Championship Golfers.” Schiff owns the private fitness studio, the Fitness Edge, and co-owns Fitness Edge Performance, a performance enhancement company specializing in sport-specific training programs for athletes of all sports and ages. Schiff presents at professional conferences and coaches’ clinics on topics including training for shoulder stability and sport-specific training. For more information on the Fitness Edge and Fitness Edge Performance, visit and


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