MarketingSherpa Celebrates Five Years of Publishing Case Studies and How-to Reports for Advertising, Marketing and PR Professionals

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MarketingSherpa, Inc., praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com as one of the best media companies serving marketing professionals, celebrates its fifth anniversary today. The company, headquartered in Rhode Island, serves 173,000 weekly readers in the US and around the world. For more information visit its award-winning Web site http://www.marketingsherpa.com

In May 2000, MarketingSherpa's editorial team researched and wrote their first exclusive Case Study for a small circle of industry insiders. Now five years later more than 173,000 advertising, marketing and PR professionals read MarketingSherpa's publications every week. More information at http://www.marketingsherpa.com.

MarketingSherpa's Five-Year Highlights include:

  • 400+ Case Studies on marketing from Agilent Technolgies to Xerox, searchable by company or topic. All Case Studies are researched and written by in-house reporters.
  • Annual Buyer's Guides featuring easy-scan comparison charts for five marketing services including search marketing, email broadcast vendors and Web analytics.
  • Annual Metrics Guides featuring primary research and collected "best of" secondary research on statistics related to search marketing, email marketing and IT marketing.
  • Bestselling Landing Page Handbook: The world's top-selling online advertising how-to report of 2005, features step-by-step instructions to help increase conversions up to 40%.
  • Annual Summits including MarketingSherpa's B-to-B Lead Generation Summit and ContentBiz's Selling Subscriptions to Internet Content Summit.

Praised by The Economist, Harvard Business School's Working Knowledge Site, and Entrepreneur.com, MarketingSherpa is distinguished by offering practical, results-based marketing information researched and written by a staff of in-house reporters.

Visitors to MarketingSherpa.com may sign up for their choice of eight newsletters -- including specific Case Studies for business-to-business versus business-to-consumer marketers. Visit http://www.marketingsherpa.com.

Press Contact: June Holaday 401-247-7609

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June Holaday
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