KM Cluster® Next Practice™: Business Blogs Slated for Boston and New York, June 7 and 9

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KM Cluster® will hold regional day-long conversational learning events about Web logs (blogs), wikis and Enterprise RSS for business. Agenda includes enterprise policies, procedures methodologies, security and tools chosen from over 70-blogging case studies.

KM Cluster®, the leading worldwide action/research network for the knowledge economy, offers day-long educational session on Business Blogs™, a new and crucial discipline for all knowledge-based organizations.

Business Blogs™ provides managers and executives information and guidance on how to optimize their businesses using blogs new social network media.

Blogs can provide more effective marketing communications and better internal coordination and efficiency. Participants will be able to understand what blogs, wikis and Enterprise RSS brings to business and assess the opportunities blogs present for their business. They will be able to devise a business blog strategy, know how to start, how to get your blog noticed, and how to sustain an audience to meet their business objectives. They will also understand the potential pitfalls of this new medium and how to avoid them.

Event leader Amanda G. Watlington, Ph.D., Searching for Profit (http://www.searchingforprofit.com), is a renowned expert in the search industry, where she has developed patent-pending tools and methodologies for search marketing and a leading expert on blogs and RSS. She is the co-author, with Bill Ives, Ph.D., of "Business Blogs: A Practical Guide."

Over 70 enterprise case studies from well-known bloggers at top firms ranging from IBM, Microsoft, Yahoo!, and SAP, to many small businesses, non-profits and a wide variety of industries are used and explored.

The cases studies and analysis are for executives, directors and practitioners having immediate, practical needs for improved performance, greater effectiveness, faster innovation, customer delight and satisfaction.

Pricing and Availability

Business Blogs™ regional learning experiences are available now. It includes a full-license to Business Blogs: A Practical Guide. The full-day learning experience includes meals, refreshments, materials, registration and softcopy, for $349.00. For secure registration visit: http://www.kmcluster.com/

New England: http://www.kmcluster.com/bos/BOS_Summer_2005.htm
New York: http://www.kmcluster.com/nyc/NYC_Summer_2005.htm

About KM Cluster

Founded in the San Francisco Bay Area and Silicon Valley in 1998, the KM Cluster® is the leading worldwide action/research network for the knowledge economy. The scope is global. The focus is local. Action/research event gatherings are conducted on a regional basis. All are welcome. The focus is enterprise collaboration, organizational learning, communities of practice, social networks, intellectual capital, complexity science, content management, measurement & metrics, policy & procedures, innovation & invention and analytics & taxonomies. For more information, visit: http://www.kmcluster.com.

Contact:

John T. Maloney

Vice President

Colabria

1329 Taylor St.

San Francisco, CA 94108 USA

Tel: 415.902.9676

Fax: 415.276.6074

Email: jtm@colabria.com

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John T. Maloney
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