Montreal, QC (PRWEB) May 5, 2005
Komunik announced today that it has acquired Croix Grise, a company specialized in the measurement of interactive business results. This acquisition expands KomunikÂs ability to deliver its world-class clients stronger metrics in gauging marketing campaign performance for direct media.
The integration of technology from Komunik and Croix Grise will create an industry-leading platform for the execution and analysis of multi-channel marketing campaigns. The combined offering will deliver more robust reporting capabilities and will introduce new features such as the Marketing Dashboard, which delivers senior executives a synopsis of campaign metrics.
Mr. BenoÃ®t Ãthier, Chairman of Croix Grise, will also join Komunik in a strategic role as Technology Advisor and Senior Software Architect as part of this acquisition. Mr. Ãthier brings Komunik over 25 years of experience in marketing and information technology, including expertise in information security, web services, business intelligence and service-oriented architecture.
"The expertise of Croix Grise significantly enhances KomunikÂs offerings,Â said Alain Paquin, chief executive officer of Komunik. ÂThe companyÂs Marketing Dashboard is a critical addition to our offering as it provides senior executives with precise marketing results and supports drill-down into cost per acquisition information.Â
ÂWe are excited to be joining the Komunik team,Â said Andrea Doyon, president of Croix Grise. ÂThere is a logical symbiotic relationship between our offerings. Combining our respective expertise and technologies will really allow us to deliver something unique to our clients.Â
With this acquisition, Komunik is solidifying its position as the Canadian leader in multi -channel relational marketing technology. Financial terms of the acquisition will not be released.
About Croix Grise
Based in Montreal, Croix Grise specializes in the management of quality online services. Its clients include organizations whose web presence constitutes a strategic dimension of their business. Croix Grise provides its customers with greater autonomy and better control of their Internet activities through the deployment of tools and tested management processes, such as performance measurement and marketing dashboards, planning and process improvement, and project management. Current customers include Tourism Montreal, Disnat, Gaz Metropolitan, Groupe financier Talvest, and Vins de France (Sopexa).
Komunik is a Canadian software development company that offers ASP solutions for building effective personalized conversations between marketers and their clients. Nearly 200 organizations use KomunikÂs solutions today, including several of North AmericaÂs leading corporate marketers. Marquee clients include: Blockbuster, Columbia House, Desjardins, Future Shop, Ikea, Rogers, and Rona. For more information, please visit http://www.komunik.ca or call 1-866-904-0710.
(514) 904-0710 ext. 132
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