International Playthings (IPI) Partners With M.O.G. Kids To Producer and Distribute Pretendables" -- Innovative Toy Sets Designed To Inspire Imaginative Role Play

M.O.G. Kids Inc. has launched a new relationship with International Playthings, Inc., (IPI) to distribute M.O.G. Kids award-winning Pretendables, the first combination book, CD-Rom, costume and toy set on the market.

New York, NY (PRWEB) May 5, 2005 -- M.O.G. Kids Inc. has launched a new relationship with International Playthings, Inc., (IPI) to distribute M.O.G. Kids award-winning Pretendables, the first combination book, CD-Rom, costume and toy set on the market. These innovative sets are based on the premise you are what you read," and were created to encourage children aged 3-6 to role-play along with the characters in the imaginative stories about exciting careers and adventures. The joint venture will begin mid-year and will expand along with the Pretendables product line.

IPI, a subsidiary of Grand Toys Inc., recognized for award-winning educational toys, has made it their mission to develop a diverse line of products with integrity, superior play value and child development qualities. Their partnership with M.O.G. Kids Inc. is an excellent match as both companies share a dedication to entertainment, education and imagination. IPI will support Pretendables through inclusion in many new marketing piece IPI produces from FSIs to newsletters to company press releases. IPI was just recently acquired by Grand Toys.

The Pretendables is a one-of-a-kind product that we are delighted to introduce to the marketplace," said IPIs Product Manager and PR Director Sue Tice. We understand the great value of the product and will communicate that knowledge and excitement to our entire sales staff, those who work with individual stores and accounts as well as those who work on national accounts. We recognize that sales are made with a combination of a quality product and through the close relationships weve cultivated in the marketplace."

Since its debut, Pretendables has received nine Preferred Choice awards from Creative Child Magazine for excellence in promoting creativity in play and learning.

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