Toronto, ON (PRWEB) May 5, 2005
Hot Banana Software Inc., a leading North American Web Content Management (CMS) company, today announced that Beaver Machine Corporation, the leading manufacturer of bulk vending machines, with one of the most recognizable brands in North America, has Search Engine Optimized (SEO) and leveraged the sales conversion rate on their newly launched Web site (http://www.beavervending.com) using Hot BananaÂs Web Content Management Suite (CMS) with integrated WebTrends 7 analytics. This announcement was made from the Hot Banana booth at the Search Engine Strategies Show and Conference, May 4-5, 2005 in Toronto, at Booth #212.
By providing BeaverÂs marketing management with the hands-on ability to change content, to launch Internet marketing campaigns and to track and measure actionable Web site sales conversion data, including the analysis of Search Engine Optimization for the various Beaver brands, Beaver Machine Corporation experienced a gain in Web traffic and lead conversions to actual sales. Hot Banana helped Beaver Machine increase its Web site visitors from 2,500 to 6,000 per month, page views from 2.1 to 3.6 per visitor, and single access pages reduced by 60%. As a result, BeaverÂs online sales leads acquired from the Web site, converted to an increase in revenues.
Beaver Machine CorporationÂs online business continues to grow at a strong pace. In fact, the measurable ROI from the cost of Hot Banana to the new revenues generated equaled 1400%, and for every dollar spent on the Web site $4 were generated in profits from its online business after implementing the Hot Banana powered Web site. This significant growth of its online business underscores the importance of using the Hot Banana Web Content Management Suite as a strategic platform to optimize its online sales lead generation and conversion process, making it easy for customers to select and request quotations online, and ultimately to help Beaver achieve optimal business results.
Hot Banana was selected as the preferred Web CMS for its unique ability to be search engine friendly. Within 24 hours of the Beaver Web site going live, the Google robot spider had indexed the majority of the Beaver Web site and had favorably ranked many of the business objective pages after the first Google refresh. This SEO friendly benefit combined with Hot BananaÂs integrated Internet marketing campaigns, such as email marketing and WebTrends 7 analytics gave high marketing ROI value to campaigns and conversion paths.
"The solution selection process was driven solely by our business needs," explains Matt Miller, Director of Marketing for Beaver Machine Corporation. "Easy content editing and campaign management is critical, and Hot Banana surpassed our expectations and helped to transform Beaver Machine into a sharp online business, selling our products globally. Our organic search traffic was so good versus traffic from paid search efforts, that we actually reduced our paid search budget. Hot Banana allowed us to constantly refine our Search Engine Optimization (SEO) initiatives while closely monitoring paid keyword performance. Our strong Web site has now turned out to be the most effective use of our marketing dollars and now WebTrends tracking allows us to closely measure our return on investment."
"From product branding, to keywords, to the online commerce process, Beaver Machine is taking a very thorough approach to managing and measuring all of their Internet marketing campaigns for visitor acquisition, conversion and retention," says Krista Lariviere, President, Hot Banana Software Inc. "Hot Banana is playing a significant role in making Web sites as search engine friendly as possible. But whatÂs really unique about Hot Banana is the powerful, yet simple-to-use, combination of Web Content Management, SEO, Internet marketing and integrated WebTrends analytics.Â
About Hot Banana Software Inc.
The Hot Banana Web Content Management Suite powers Web sites for more than 171 companies worldwide. With the end-to-end integration of Web Content Management (CMS), Internet marketing, Search Engine Optimization - SEO, and WebTrends analytics, forward-thinking, Web-savvy organizations can deliver customer-focused Internet marketing at a lower cost, faster, with improved results and measurable ROI. Hot Banana is available as Licensed Software, or as Hot Banana On Demand, a Software as a Service, (SaaS) version.
Hot Banana provides a complete Web Content Management e-marketing platform from which to power the ÂWeb FirstÂ Internet marketing process - from SEO to Web analytics, to workflow, to easy non-technical content change and marketing campaign execution. This makes the Hot Banana Web Content Management Suite an ideal solution for online branding, communications, lead generation & conversion, PR, self service support and event marketing. Clients include Algoma Steel, Ansell Healthcare Europe, World Vision, Beaver Machine, Los Alamos School Board (New Mexico), Law Society of Upper Canada, Expertech, and The County of Simcoe. Hot Banana Software Inc. is profitable and privately held. For more information, call 1 866-296-1803, or visit http://www.hotbanana.com.
About Beaver Machine Corporation
Since 1963 Beaver Machine Corporation has become one of the most innovative firms in the bulk vending business, producing low maintenance gumball, sticker and candy machines, as well as ensuring customer confidentiality, safety and security. As a leader in the industry, BeaverÂ® has developed a worldwide reputation and enormous respect. On the leading edge of research and development, the company is known Worldwide for developing new products first and setting industry standards.
Hot Banana and the Hot Banana logo are trademarks or registered trademarks of Hot Banana Software Inc. All other names are trademarks or registered trademarks of their respective companies.
Press Contact for Hot Banana:
David Terry, Director of Marketing,
Hot Banana Software, Inc.
(705) 792-3880 x222
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