Cary, NC (PRWEB) May 4, 2005
Businesses in the Raleigh Durham Triangle looking to reach prospective customers can now utilize a cross media marketing package that uses multiple media sources directed to their customer base. Neighborhood Media Corp., which opened its offices in Cary earlier this year, offers clients a turnkey- all inclusive package that includes an advertisement in a full color magazine mailed to the business's target area, an informative article about the business, television Commercials on Time Warner Cable, featured space on Neighborhood Media's Web site, a run in the local newspaper and participation in a $1,000 cash giveaway contest to existing and prospective customers.
The company plans to publish magazines targeted to neighborhoods in the Raleigh Durham area, as well as Chapel Hill, Cary, Apex and other surrounding areas.
Neighborhood Media Corp.'s creative cross media marketing program has a number of features that make it especially effective. Each issue of the magazine, sent periodically to selected communities, highlights ten to fifteen businesses or professionals in the Raleigh Durham neighborhood. In addition to advertisements and coupons and or offers for these businesses, the magazine includes a professionally written article about each business. Jon Breidbart, founder and President of Neighborhood Media Corp., has found these articles to be a valuable means of attracting customers.
ÂWe write Â or help our clients write Â articles that describe the nature of the business, the products or services it offers, and how long it has been in the community," Breidbart says. "In addition, the articles often offer some consumer education about the products or services, as well as interesting biographical information about the business owner or professional. We have found that customers are more likely to walk into a store or telephone a professional that they know something about.Â
Other unique aspects of the cross media marketing program are the 24/7 availability of business information and downloadable coupons, offers and specific business facts on Neighborhood Media's dynamic website. Customers who visit stores featured in the magazine can enter the $1,000 giveaway contest. The cross media marketing package is designed to attract customers by reaching them through a variety of venues and to bring them into businesses with coupons and the giveaway contest.
Breidbart has almost 20 years of experience in marketing small businesses and professionals. He developed Neighborhood Media Corp. in the Raleigh Durham area to meet an unmet need in advertising for these businesses. ÂSmall business owners and professionals don't have time to worry about several individual arrangements with advertising companies," Breidbart says. "We offer a complete package Â one-stop shopping Â in which we've done the work for them. And the cost is very reasonable.Â
Neighborhood Media Corp.
201 Shannon Oaks Circle Suite 200
Cary, NC 27511
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