Search Engine Marketing Leader Did-It Unveils its Second-Generation Proprietary PPC Platform, Maestro 2.0.

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New innovative platform designed to further capitalize on marketing potential for campaigns run through Google, MSN Search, Yahoo Search Marketing and other contextual, behavioral and search engines.

To increase efficiency in managing paid search advertising campaigns and delivering better results for clients, Did-It Search Marketing, the nation’s leading search marketing firm, has introduced the latest version of the Maestro platform.

Since 2001, Did-It has been steadily refining and improving Maestro, its preeminent PPC profit maximization platform. Maestro was the first software program that allowed paid search advertisers to automate their campaigns, letting marketers focus on marketing and sales instead of bid prices. The advent of Maestro saw a revolution in the industry, affecting the designs of engines, advertisers and SEMs. With release of their latest 2.0 version, Did-It has again dramatically changed the way search marketers can view, control, expand and maximize their campaigns.

“With the design of Maestro 2.0 we were not interested in raising the bar, but in throwing the bar out and looking at search in a new, unique and powerful way,” says Kevin Lee, Did-It’s Executive Chairman. “The new system enables Did-It client strategists, as well as marketers and internal analysts, to immediately spot campaign problems and opportunities, and to zero in on solving the problems and exploiting those opportunities. Instead of getting in your way, the system becomes an extension of the marketer’s mind.”

Bill Wise, Did-It CEO explains, “Our Maestro platform has always been the most powerful in the industry; with 2.0 we’ve harnessed that power and made it incredibly intuitive. Whether the theory is portfolio management, individual keyword net search profit, or measuring brand value, we have designed the system and our organization to successfully manage to our clients’ business objectives. Each client is unique and we customize solutions around their business.”

Jupiter Research praised Did-It for its “willingness to customize Maestro.” Craig Wood, Did-It’s CTO, hopes to accomplish even more with 2.0. “The internal architecture we designed specifically to allow every user's experience to be customized to his or her own individual data and display preferences—making every session a unique interactive adventure.”

“Of course, in the end it’s all about results,” adds Lee. “And results come from the combination of advanced technology applied by the best strategists in the industry. We are further distancing ourselves from the competition in both these areas.”

Marketers interested in learning more about the power of Maestro 2.0 should call Did-It at 800-601-4181. Analysts and journalists: feel free to contact the executive staff of Did-It by phone or e-mail.

About Did-It Search Marketing

Founded in 1996, Did-It is a leader in the field of Search Engine Marketing. Unlike other firms, Did-It's techniques and technology deliver profits though a proprietary customized campaign management platform that updates keyword bidding strategies in real time while also providing a platform for execution of sophisticated conversion enhancement tests. Did-It was recently rated #1 in Market Suitability by Jupiter Research in its Search Engine Marketing Agency Constellation report. Through the application of tailored strategies, the Did-It team delivers unmatched results. Executive Chairman and Co-Founder Kevin Lee has authored over 100 search marketing articles and speaks at top conferences internationally. Did-It's Kevin Lee is Chairperson of SEMPO, the Search Engine Marketing Professional Organization.

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