AudienceView Kicks off Another Football Club in the UK with Brentford Joining the Team

Brentford Football Club, a Coca Cola League One club, today announced it has chosen AudienceView to provide in-house ticketing and Customer Relationship Management (CRM) software to replace its existing technology.

(PRWEB) May 6, 2005 -- United Kingdom, Brentford, May 4, 2005 -- Brentford Football Club, a Coca Cola League One club, today announced it has chosen AudienceView to provide in-house ticketing and Customer Relationship Management (CRM) software to replace its existing technology.

AudienceView will replace Brentfords existing ticketing system with its industry leading web-based system. This flexible new technology will allow Brentford FC to easily access and control information across departments that will assist in improving the clubs operations and interaction with fans. The AudienceView system also provides a secure online environment for club members to purchase tickets and manage their accounts.

We took a systematic approach to carefully evaluate various ticketing vendors in the marketplace" said John McGlashan, Executive Director at Brentford FC. After almost a year of researching the different options available, we decided upon AudienceView since it stood out as the clear winner in providing for both our current needs and plans for future growth within each of the key departments of our organization."

We are tremendously excited that Brentford has selected AudienceView," said Mark Cohon, President of AudienceView. Our flexible solution with its integrated CRM capability has proven itself to work extremely well for football clubs. The addition of Brentford to our growing family of clients in the UK further demonstrates our market leadership."

About AudienceView Software Corporation
AudienceView is a global software company leading the shift in the way sports, arts and entertainment enterprises interact with their customers. AudienceView provides a fully integrated Ticketing, Customer Relationship Management, and Fundraising system with real-time reporting. This powerful solution extends the ticketing process by enabling a single real-time view of your customer data across the organization, combined with Business Intelligence analytic tools that will ultimately deliver more revenue and profits. AudienceView clients in the United Kingdom include: Southampton FC and AFC Bournemouth. For more information visit www.audienceview.com

About Brentford
Brentford FC were founded in 1889 and have just qualified for the Coca Cola League One play offs for the 2004/2005 season. Gaining promotion to the Coca Cola Championship league would complete a successful season following a excellent run in the FA cup which ended in the 5th round.

For more information please contact:
James Drewett
AudienceView Software       
+44 208 334 8029      
james.drewitt@audienceview.com

Jim Barczak
AudienceView - Public Relations
716-817-9587
jim.barczak@audienceview.com

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