JB Carlson's Pay-For-Performance Product Placement Proves Popular With Brands

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Formula turns product placement into actual sales on a pay-for-performance basis.

The JB Carlson Corporation has already sold half of its placement inventory and looks forward to receiving commitments on the remaining portion within the next 3-4 months. The Company produces alternative programming with a proven formula that turns TV impressions into viewer interactions online. It then sends the viewers to make purchases at brick-and-mortar stores, while tracking the entire process, said company CEO, JB Carlson.

Carlson does not receive a flat payment for unclear results. Instead, it is earns revenue on a pay-for-performance basis. “We want to deliver quantitative results,” Mr. Carlson said. “The risk involved for unclear results is all eliminated. If we don’t deliver, you don’t pay.”

Carlson has secured participation from brands because of the company’s strong value proposition and a formula that, in one case, has produced a 22% conversion-to-transaction success rate.

For more information, contact:

Kevin League                    

Director of Public Relations            

The JB Carlson Corporation            

317.205.8000 x8518                 

admin@jbcarlsoncorp.com             

http://www.jbcarlsoncorp.com

Public Relations Department

The JB Carlson Corporation

317.205.8000 x8505

admin@jbcarlsoncorp.com

http://www.jbcarlsoncorp.com

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