JB Carlson's Pay-For-Performance Product Placement Proves Popular With Brands
Formula turns product placement into actual sales on a pay-for-performance basis.
(PRWEB) May 5, 2005 -- The JB Carlson Corporation has already sold half of its placement inventory and looks forward to receiving commitments on the remaining portion within the next 3-4 months. The Company produces alternative programming with a proven formula that turns TV impressions into viewer interactions online. It then sends the viewers to make purchases at brick-and-mortar stores, while tracking the entire process, said company CEO, JB Carlson.
Carlson does not receive a flat payment for unclear results. Instead, it is earns revenue on a pay-for-performance basis. We want to deliver quantitative results," Mr. Carlson said. The risk involved for unclear results is all eliminated. If we dont deliver, you dont pay."
Carlson has secured participation from brands because of the companys strong value proposition and a formula that, in one case, has produced a 22% conversion-to-transaction success rate.
For more information, contact:
Kevin League
Director of Public Relations
The JB Carlson Corporation
317.205.8000 x8518
admin@jbcarlsoncorp.com
http://www.jbcarlsoncorp.com
Public Relations Department
The JB Carlson Corporation
317.205.8000 x8505
admin@jbcarlsoncorp.com
http://www.jbcarlsoncorp.com
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