"Preview Edition" Launches with Andy Garcia

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Hollywood's Master Storytellers is launching a "Preview Edition" to showcase new movies. The series will debut with Andy Garcia and his new movie about the famous artist "Modigliani."

Hollywood’s Master Storytellers Entertainment expands its flagship production with the launch of “Hollywood’s Master Storytellers™ Preview Edition” on May 10 at ArcLight Hollywood with the critically acclaimed film Modigliani, produced by and starring Andy Garcia, it was announced by Gordon Meyer, Hollywood’s Master Storytellers’™ creator and host. The new program will feature a mix of studio-based and independent features prior to their theatrical release.

Meyer and his producing partners Nadine Hamdan and John Culton, who share executive producer credits on the prestigious series, selected Modigliani as the premiere presentation of Hollywood’s Master Storytellers™ Preview Edition after seeing Garcia win the Indie Producer Award for Outstanding Contribution to Film at the 2005 IP Awards Gala. Modigliani is the critically acclaimed true story of Italian artist Amedeo Modigliani and his rivalry with Pablo Picasso. “I’ve been a fan of Andy’s as an actor for years, and recently discovered how talented he is as a producer” said Meyer. “He was so passionate about how his love of independent films drove him to develop and produce movies like Modigliani that I just looked at John and Nadine and we immediately knew he was someone we had to bring to Hollywood’s Master Storytellers. My brother saw Modigliani in Paris last year and raved about it, as have critics all over the world. When the opportunity came up to present Modigliani prior to its theatrical release, we jumped on it.”

Although the Hollywood’s Master Storytellers™ team works closely with all the major studios, they also maintain a passionate independence. “One of the things that makes a Hollywood’s Master Storytellers™ appearance so prestigious in the creative community is that we are very particular about who we invite to participate,” explains Culton. “From the very beginning, whether it’s an up and coming talent like screenwriter Stephen Susco (The Grudge) or a seasoned Academy Award® winning producer/director like James Cameron, we’ve always focused on talent. As a result, we’ve developed such a stellar reputation in the industry that studios and publicists are increasingly approaching us about showcasing their films and clients.”

“From the very beginning, studios, distributors and the publicity community have embraced Hollywood’s Master Storytellers™ as an important venue to showcase the industry’s top talent. In fact, our very first show under the Hollywood’s Master Storytellers™ brand was sponsored by a major studio in support of its Awards Season campaign for one of their films,” Meyer explained. “It’s the kind of endorsement that means a lot to filmmakers because only a few people who work in Hollywood can truly be considered Master Storytellers.”

The home entertainment divisions of the studios have long recognized the value of an HMS presentation as a promotional tool, according to Nadine Hamdan, one of the founding partners of Hollywood’s Master Storytellers Entertainment and VP of Marketing and Development for the company. According to Hamdan, about a third of Hollywood’s Master Storytellers’™ presentations are associated with DVD releases. “For some time, the folks on the theatrical side have been asking us to create a program that will draw on the strength of the Hollywood’s Master Storytellers™ brand to help build and generate advance word of mouth on certain features. We now have that vehicle with Hollywood’s Master Storytellers™ Preview Edition.” Hamdan said."

Although studios have been using pre-release screenings as a promotional tool since the early days of the motion picture industry, they’re increasingly curious about the tools that a Hollywood’s Master Storytellers™ Preview Edition presentation will give them them." explains Culton. “Because we feature these incredible conversations with the filmmakers, there’s automatically a lot more interest in the event. But HMS is a lot more than that thanks to the fact that we professionally videotape each program.” Hollywood’s Master Storytellers Entertainment makes their videotapes available to the studios to distribute as part of an overall publicity package, including electronic press kits, webcasting and inclusion in the satellite-fed video pre-shows that are now seen in thousands of theatres around the country. “Hearing these behind the scene stories told by the Storytellers themselves generates phenomenal interest,” adds Culton. Hollywood’s Master Storytellers Entertainment also provides video highlights of its programs to websites all over the world through its sister company, FilmStew.com, one of the entertainment industry’s largest and most influential interactive information portals with millions of visitors annually. “The cumulative effect of exposure through both the flagship and Preview editions of Hollywood’s Master Storytellers™ is substantial and growing and the studios know it. That’s why they’ve asked us to create this new version,” said Culton.

About Hollywood’s Master Storytellers™: Twice a month, Hollywood’s Master Storytellers™ showcases the motion picture industry’s most fascinating Storytellers at ArcLight Cinemas Hollywood. Since its launch in January 2003, HMS has been host to such luminaries as Academy Award® winning writer/director James Cameron, Academy Award® winning actor/director Gary Sinise, director Richard Donner, DreamWorks principal and co-founder Jeffrey Katzenberg and actor/producer/director George Clooney. A broadcast version is currently in development. Hollywood’s Master Storytellers™, which is open to the public, provides audiences with the opportunity to meet some of Hollywood’s best Storytellers, telling the always-fascinating “Great Stories Behind the Great Stories™” and is a production of Hollywood’s Master Storytellers Entertainment. FilmStew.com is the official online home of Hollywood’s Master Storytellers™. Visit Hollywood's Master Storytellers at: http://filmstew.com.

About ArcLight Hollywood: ArcLight Cinemas Hollywood, created by Pacific Theatres, represents a new evolution in the movie going experience. The beautifully designed facility, which opened in March 2002, offers an unprecedented combination of technology, amenities, comfort, and customer service. Facilities include the historic Cinerama Dome and 14 state-of-the-art “black box” auditoriums as well as a café bar and a cinema-focused gift shop. Tickets can be purchased online without a fee and printed at home, at the theatres automated ticketing kiosks, lobby box office and over the phone. Plus, ArcLight offers a fee membership program with purchasing rewards and other members-only benefits. ArcLight Hollywood is located at 6360 W. Sunset Boulevard, between Vine and Ivar. For more information about ArcLight visit http://www.arclightcinemas.com

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