In Invitations, It’s Something Old - Something New.. Again

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TodayÂ?s bridesÂ? invitations come edgy with a side order of traditional elegance.

It wouldn’t surprise Abby McLucas, owner of Abby Jean, a bit to see one of her brides gliding down the aisle in an elegant Vera Wang gown, clasping a bouquet of fresh wheatgrass, with a blush-colored pillbox hat crowning her head. “Bride’s today aren’t merely accepting tradition; they’re embellishing it and doing quite a nice job, I might add!” observes Abby, whose new line of modern engraved wedding invitations launches next month. And while wheatgrass doesn’t really “keep,” Abby Jean invitations certainly do.

Despite their penchant for retro color combinations and decidedly unfussy styles, brides today are opting for a healthy dose of luxury—and tradition—when it comes to their invitations, and that’s just what Abby intends to give them. When she first began discussing her new line of engraved wedding invitations, Abby knew she’d encounter some skepticism. After all, engraved invitations have long been considered the epitome of traditionalism and Abby Jean’s designs are about as far from traditional as possible. As Abby explains, though, while it’s not unusual for a bride to come in inspired by anything from a pair of gold ballet flats, to an old handkerchief, or a children’s story book, they invariably want their wedding invitation to “feel” like something special. That intangible “something special” they’re looking to achieve? It’s all about the paper and what you do with it, according to Abby.

“No matter the type of woman or the style of invitation, all the brides I’ve worked with have quickly recognized that the type of paper you select can really imbue the invitation with a sense of luxury and sumptuousness. That’s why we decided that a new line of engraved invitations would be a natural next step for us and for our brides. Absolutely nothing compares to the exquisite tactile sensation of engraved lettering.” For anyone who maintains that engraved invitations equal formal tradition, remember, it wasn’t too long ago, when invitations—like wedding dresses, china and cakes—were almost always exclusively white. Now, the “white weddings” come in robin’s egg blue, merlot and burnt sienna. With something akin to pride, Abby is quick to point out, “There’s not a single white invitation set in our entire line,” sheepishly adding, “although white ink looks fantastic engraved into a rich chocolate brown invitation.”

Ultimately, Abby believes the invitation is part mirror and part window; reflecting the style of the couple and a providing a glimpse into the kind of affair they’ll be hosting. With Abby Jean’s new engraved wedding invitation line, Abby is telling brides that she understands their need to celebrate their urban sensibilities while tipping their hats to their traditional ones.

Abby Jean sources the finest papers to cultivate exquisite non-conformist wedding invitations. They also design a line of note cards that are sold in boutiques across the country. Their new line of engraved wedding invitations, featuring six collections names after the designer’s own bridesmaids, launches next month.

To schedule a meeting, request an album or simply find out some additional information, call 650.838.0283 or e-mail info@abbyjeanpress.com.

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Abby Mclucas