Natren Inc. the World Leader in the Field of Probiotics - Celebrating 25 Years of Health Care

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Probiotics supplementation is the most important health concept of the 21st century. When the body receives a daily supply of these probiotics, there is very little opportunity for bad bacteria or yeast to gain an upper hand.

NATREN, Inc., headquartered in picturesque Westlake Village, California, is the leading manufacturer of Probiotics worldwide. Internationally recognized for its pioneering work and research in the nutritional supplements industry, NATREN produces the finest quality Probiotics, or "beneficial bacteria", available for human consumption.

With humble beginnings in the home of husband and wife team, Yordan and Natasha Trenev, NATREN was almost promised success because of Natasha Trenev's background. Originally from Yugoslavia, Natasha's family supplied the royal family of that country with yogurt for many years, beginning with King Peter II. Natasha's parents decided to come to the United States when Natasha was eight years old. Almost immediately upon arrival, Natasha's father founded Continental Culture Specialists. Continental's yogurt product is still found in grocery stores around the nation.

After graduating from UCLA, Natasha joined her family's business for several years. She then took her knowledge of live cultures (as found in yogurt), and expanded her work. Knowing that the bacteria used to produce yogurt could ward off and fight existing ailments, she set out to offer the bacteria in a concentrated, more potent form than found in foods. These bacteria, Natasha would call "Probiotics", which means "for life" (as opposed to the widely known term "antibiotic", or "against life").

Yordan Trenev was also familiar with the benefits of certain bacteria; he had also worked at Continental. Certain that his wife's business venture would succeed, Yordan worked diligently to support the operation. Despite working full-time, Yordan drove for many miles each day to transport the dry ice needed to keep the bacteria viable in the Trenev's home.

Today, NATREN owns the pharmaceutical grade building in which the company's Probiotics are produced. Sixteen years of growth are also apparent in other ways. Instead of the two employees it began with, NATREN now boasts a staff of 50+ employees. NATREN has an extensive product line of more than 60 items.

With the surge of interest in holistic approaches to health and the focus on preventive care, NATREN's impact on the health industry continues to multiply. Natasha is consistently asked to educate medical professionals around the world on the benefits of Probiotics. She is recognized as the expert and lone authority in the use of Probiotics to battle such illnesses as gerd, vaginitis, candidiasis, Chron's disease, irritable bowel syndrome, acid reflux, and a host of other ailments. Natasha's work is so respected that her probiotic production standards were read into the United States Congressional Record and are currently sited as the probiotic industry standards. Natasha was invited to speak at the World Health Organization's Congress of Health in Adelaide, Australia.

"Probiotics are my life's work, and I consider this approach to be the most important healthcare concept of the 21st century. People don't realize how important beneficial bacteria are to human health and longevity. Antibiotics, stress, pollution and food contaminants destroy good bacteria (in our bodies) and make us vulnerable to infection and disease," explains Natasha. "As disease-causing agents continue to develop immunities to even the most powerful antibiotics, Probiotics will increasingly become the supplement of choice for ensuring health."

NATREN relishes its role as the leader in the probiotic industry. Lead by Natasha and Yordan Trenev, the company actively seeks opportunities to inform the masses about "friendly bacteria" and change the prevailing perception that all bacteria are bad. "In 1969 and 1970, we were going to food shows introducing people to yogurt. People in the United States and Canada did not know what yogurt was, let alone that it was considered the world's oldest health food. Now yogurt is in every store," Yordan remarks. "We want to do the same with Probiotics. We want everyone to know what Probiotics are within the next few years." Evidenced by the company's immense growth and following among healthcare professionals, NATREN is progressing toward this goal impressively.

NATREN products are distributed in chain markets such as Whole Foods and Wild Oats, as well as other health food stores. NATREN sends its products directly to consumers, and also has a large number of pharmacies, hospitals and doctors that order products for their patients.

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James Jasent
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