Web Marketing Association Presents Spunlogic with Three IAC Awards

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Spunlogic was the beneficiary of three national awards from the prestigious Web Marketing AssociationÂ?s 2005 Interactive Advertising Competition (IAC). The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.

Spunlogic was the beneficiary of three national awards from the prestigious Web Marketing Association’s 2005 Interactive Advertising Competition (IAC). The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.

Spunlogic’s work with The HoneyBaked Ham Company’s ‘Thanksgiving 2004 – Personalized Gift List Email’ won an award for Best Catalog Email and Best Food Industry Email. Atlanta-based Jim Ellis Automotive Dealerships won Outstanding Interactive Application for the ‘Flash Based Vehicle Inventory Search’ that Spunlogic developed for them.

“We’re honored that our email campaign has won these awards,” says Jamie Dicarro, Direct Marketing Specialist for The HoneyBaked Ham Company. “The results that we achieved from this campaign were far greater than we originally anticipated and it’s great to hear that they were industry leading as well. We’re excited about continuing to work with Spunlogic on our email marketing campaigns.”

Spunlogic worked with HoneyBaked Ham to design a database-driven, highly personalized email for HoneyBaked’s customers. Taking data from last year’s sales, Spunlogic created an email that personally addressed each recipient, presented their exact order from the previous year and allowed them to simply click on a link to send the same order again. Users were also able to modify their order before submitting.

The Jim Ellis Flash-Based Vehicle Inventory Search that Spunlogic created is a dynamic, real-time inventory tool to facilitate helping users determine what type of automobile would be best for them. Spunlogic implemented this tool after running the project through their Online Behavior Strategy and uncovering a previously unknown user segment on the Jim Ellis website. The new tool is located at the following website address: http://www.jimellis.com/newCarInventory/index.jsp.

Spunlogic also recently won two Horizon Interactive Awards for their excellence in email marketing and flash development.

About Spunlogic

Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company, Cox Enterprises Inc. and Penske Truck Rental. To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

About the Web Marketing Association

The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.

Brands, products and services referenced herein are the trademarks or registered trademarks of their respective holders.

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Jeff Hilimire
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