(PRWEB) May 7, 2005
Spunlogic was the beneficiary of three national awards from the prestigious Web Marketing AssociationÂs 2005 Interactive Advertising Competition (IAC). The IAC Awards are produced by the Web Marketing Association to honor excellence in online advertising, recognize the individuals and organizations responsible, and showcase award winning Internet advertising.
SpunlogicÂs work with The HoneyBaked Ham CompanyÂs ÂThanksgiving 2004 Â Personalized Gift List EmailÂ won an award for Best Catalog Email and Best Food Industry Email. Atlanta-based Jim Ellis Automotive Dealerships won Outstanding Interactive Application for the ÂFlash Based Vehicle Inventory SearchÂ that Spunlogic developed for them.
ÂWeÂre honored that our email campaign has won these awards,Â says Jamie Dicarro, Direct Marketing Specialist for The HoneyBaked Ham Company. ÂThe results that we achieved from this campaign were far greater than we originally anticipated and itÂs great to hear that they were industry leading as well. WeÂre excited about continuing to work with Spunlogic on our email marketing campaigns.Â
Spunlogic worked with HoneyBaked Ham to design a database-driven, highly personalized email for HoneyBakedÂs customers. Taking data from last yearÂs sales, Spunlogic created an email that personally addressed each recipient, presented their exact order from the previous year and allowed them to simply click on a link to send the same order again. Users were also able to modify their order before submitting.
The Jim Ellis Flash-Based Vehicle Inventory Search that Spunlogic created is a dynamic, real-time inventory tool to facilitate helping users determine what type of automobile would be best for them. Spunlogic implemented this tool after running the project through their Online Behavior Strategy and uncovering a previously unknown user segment on the Jim Ellis website. The new tool is located at the following website address: http://www.jimellis.com/newCarInventory/index.jsp.
Spunlogic also recently won two Horizon Interactive Awards for their excellence in email marketing and flash development.
Spunlogic, formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including Anheuser-Busch, Georgia Pacific, The HoneyBaked Ham Company, Simmons Bedding Company, Cox Enterprises Inc. and Penske Truck Rental. To learn more about SpunlogicÂs capabilities, contact Spunlogic at email@example.com or call 404.806.6970.
About the Web Marketing Association
The Web Marketing Association (WMA) was founded in Boston in 1997 to help set a high standard for Internet marketing and corporate web development on the World Wide Web. Staffed by volunteers, this organization is made up of Internet marketing, advertising, PR and design professionals who share an interest for improving the quality of advertising, marketing and promotion used to attract visitors to corporate Web sites.
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