San Francisco, CA (PRWEB) May 6, 2005
COMMON.net was invited to demonstrate MORCAÂ, its second product, at the Microsoft Research Social Computing Symposium in Redmond, WA. MORCAÂ is the Mobile Relationship Capital Application. MORCAÂ acts as an Âicebreaker,Â allowing two people to spontaneously and discreetly see just what they have in common, using a wide variety of Internet access devices.
MORCAÂ is used during conference breaks, at networking events, at the beginning of sales calls, and in virtually any social or business venue. It takes advantage of the large and growing number of wireless laptops, data-enabled cell phones and other mobile Internet access devices. Tradeshow and conference sponsors, meeting planners and other groups promote the use of MORCAÂ to give their attendees a free, fun, and easy-to-use relationship development tool for use in face-to-face encounters. A patent is pending for the CompanyÂs intellectual property.
The demo was well received by Symposium attendees. Elizabeth Churchill, Senior Research Scientist at Palo Alto Research Center, said, ÂMORCAÂs appeal lies in its promotion of social interaction while treating rich personal information with discretion. It requires neither the projection of intimate details for others to scrutinize nor the fabrication of an identity that supposedly makes me interesting. It allows connection to potentially like-minded people, yet itÂs polite and undemanding.Â
Mitch Ratcliffe, co-founder of Persuadio LLC, the social network analysis technology provider, said, ÂMORCA is an intriguing application of mobile and networking technology. Its promise is lower social barriers with context that breeds familiarity, an essential ingredient for trust.Â
MORCAÂ complements COMMON.netÂs existing online business networking application. Members create their COMMON GroundÂ by listing the people they know, the places theyÂve been, and the things that interest them. Trust is established when two parties see their shared affiliations. COMMON GroundÂ supports the online networking application by serving as a trust mechanism. MORCAÂ extends the COMMON GroundÂ feature into mobile settings. Comparing COMMON GroundÂ avoids the privacy issues associated with open profiles, which are prevalent in social networking (friend-of-friend) sites.
MORCAÂ gets people to the COMMON.net site to create their COMMON GroundÂ. Members are motivated to put lots of names and other data into COMMON GroundÂ so that they will have something Âin commonÂ with others. They also may be inclined to engage in online networking by making a portion of those names into searchable Contacts, and shift the visibility of those Contacts from just their friends to the entire network.
COMMON.net CEO Craig CallÃ© said, ÂWe are the first to combine online networking with a mobile application, seamlessly connecting people in the online and offline worlds.Â
COMMON.net, based in San Francisco, is a provider of relationship capital management applications. You can build your COMMON GroundÂ, list searchable Contacts, manage your networking activities, and activate MORCAÂ at http://www.common.net.
Craig CallÃ©, CEO
COMMON Network, Inc.
2940 Jackson Street, Suite 300
San Francisco, CA 94115
# # #