(PRWEB) May 11, 2005
The number of new products is lower than recent months Â which included 54 new titles in March - but is evidence of the online retailerÂs commitment to quality, said A2ZCDS founder Scott Reid.
ÂSometimes we have to scale back new product launches to make sure that our already popular products are well positioned in the marketplace,Â Reid said. ÂIn this case we have started a program to introduce our products into traditional retail outlets and we needed to devote some of our resources to making sure our existing products were well suited to that market.Â
Reid said that the company would much rather lower production slightly for a brief period of time if it meant that all of its products lived up to the companyÂs reputation for over delivering on customer expectations.
ÂWe still plan to have 1,000 total titles on sale by the end of the year,Â Reid said. ÂWe will release 50 to 60 titles in May and plan to continue to do so every month for the rest of the year.Â
AprilÂs titles span a vast spectrum of varying interests covering such diverse topics as the history of advertising, the Korean War, and historical travel in the United States, Reid said.
There are also several remastered classic films on DVD including Border Vengeance (1935), Cheers for Miss Bishop (1941), Daughter of Horror (1955) and Terror in the Midnight Sun (1958), among others.
ÂAs we develop new products we will make sure that all of them are appropriate for both online and brick and mortar sales,Â Reid said. ÂThat means that we wonÂt have to worry about similar delays in the future unless there is a major shift in the marketplace.Â
The move to brick and mortar sales is part of an ongoing A2ZCDS program of continual expansion of the number of sales and marketing channels to the marketplace to maximize revenue and exposure.
# # #