Masters Shot a Hole in One for Nike Sales

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Tiger Woods shot proves to be a stroke of luck for sales of Nike golf.

Ever since watching Tiger Wood’s incredible 16th hole chip shot at this year’s Master’s Tournament, where the Nike swoosh on his ball posed for the camera on the lip of the cup, before dropping in for birdie, everyone is asking what that moment is going to do for Nike sales of golf equipment. Real-time eBay sales data from Terapeak has the answer to this question.

“Everyone was talking about that shot,” relates Chris Smith, Business Development Director for Terapeak. “We knew there was going to be some interesting reaction in the marketplace and it’s been exciting to watch it unfold.”

Terapeak looked at the sales trends for the top sellers of golf balls on eBay for the past three months. The eBay market for golf balls has typically been dominated by Titleist with Callaway, Maxfli and Nike battling for second. However, while sales have maintained a fairly steady equilibrium for all the other brands, Nike is clearly trending up since Tiger began his climb back to the top.

Ever since “The Shot” Nike sales have continued to move upwards; exciting news for Nike with the bulk of the golf season, and the official release of the Nike Platinum One golf ball still to come.

Marketing guru Katrin Horowitz is impressed with Terapeak’s ability to deliver real-time data almost instantaneously. “Everyone knew that this shot was an unbelievable opportunity for Nike. What’s new and exciting is to be able to get reliable data measuring the impact of this opportunity in the marketplace. Thanks to Terapeak, you can get detailed data that shows people are watching and responding by buying a lot more Nike golf balls.”

“The eBay platform accounted for 24% of all e-commerce activity in 2004 and is a significant leading indicator in a lot of the latest consumer trends,” says Anthony Sukow, CEO of Terapeak, “We provide companies with a way to understand consumer habits and buying activity as events are unfolding. It is incredibly powerful knowledge.”

Richard Jenkins, CEO of technology marketing experts SolutionStack Technologies agrees, “It’s incredibly valuable to see accurate, real-time data that corroborates how certain events have an immediate impact on the marketplace. This kind of data is going to change the way people measure and forecast their success while keeping their finger on the pulse of their industry.”

About Terapeak

Terapeak is an eBay e-commerce intelligence firm specializing in real time consumer data. Founded in 2003 the company has quickly established itself as a source of reliable e-commerce data and a technology leader in marketplace intelligence.

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