Focused on Strengthening the Print Advertising Industry

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TodayÂ?s declining circulations, embattled ad revenues, and increasing pressures from alternative media platforms reiterates the importance of PrintAdvertising.comÂ?s mission Â? to unite the print advertising industry.

The most successful companies are those that consistently press for new opportunity, routinely explore ways to improve products or systems and in general create a culture built on leadership rather than reaction. Companies that fit this mold typically have a unified culture where employees, management and customers are caught up in the goal of accomplishing things that only their “togetherness” can achieve.

But, does the same hold true for industries? Is it logical to conclude that enterprises coming together can achieve the same results? The answer is obviously yes. Everyday companies align themselves under coalitions, trade groups, associations and partnerships. Why? Because the momentum unity brings can accomplish great change. brings unity to the magazine and newspaper advertising industries.

Even in today’s Internet, technology-driven world, magazines and newspapers remain a vital part of our society. They offer a touch and feel premium value that a web page cannot replace. Magazines and newspapers offer a leisure element where one need not plug in to enjoy. To a greater extent than the Internet, they offer a sense of community between people we identify with or know. Practically speaking, magazines and newspapers offer a cost-effective layer of protection against hackers and system failures. And ultimately, they continue to offer one of the most effective means of reaching customers.

The print media industry, like all competitively pressured industries, must adapt, evolve and change. And in no area is this more important than advertising. Publishers must unite. Together, they must create new products, new ways of operating, new channels of communication, new justifications for the values they assign. And only a centralized, easily accessible, comprehensive system will do.’s strength is in its focus. The subject, the products and the services are about one thing… print advertising.’s importance is in its comprehensiveness. It respects the time and money of industry professionals by bringing together the diverse tools and resources they need to succeed.’s pervasiveness is in its depth. It is a platform for publishers and advertisers, enterprises big and small, companies new and old. Finally,’s future is in its unity…the building of a platform where each company takes its place as a piece of the larger collective whole.

By bringing people and resources together, is uniting the print advertising industry and positioning it for a stronger, more profitable tomorrow.

About is your complete magazine and newspaper advertising resource. offers comprehensive daily print media news, daily updates on who’s advertising in print media, Hispanic print media tracking, a growing directory of publishers’ representatives, a growing directory of publication profiles and a growing directory of media buyers. offers an easy-to-use platform for selling unused (remnant or stand by) magazine and newspaper advertising space. offers a print media help wanted board as well as an extensive database of publishers looking for print advertising sales help. has shown a steady and impressive growth in overall monthly visitors and page visits.’s goal is to make print advertising easier, more cost-effective and efficient by bringing print advertising-related information, products and services together in one, central, easy-to-use, easy-to access location.

For more information about and its services, visit

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David Fouse

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